Hendrick’s Brand Manager

18 ore fa

Rome, Italia Velier A tempo pieno

Role Purpose We require a most wonderfully unusual candidate with a vision to create lifelong advocates of Hendrick’s Gin. Your quest will to be to share the most magnificent world of Hendrick's Gin and to teach the intricacies of our most delectable liquid with people across Italy (particularly those looking to escape the conventional). All the while being a guide to the curious minded and a purveyor of the unusual. You will generate sustained knowledge, passion and commitment for the Hendrick’s Gin Brand amongst key internal and external stakeholders Responsibilities • Be a walking encyclopaedia on all things Hendrick’s Gin, an authentic expert and influencer amongst key bartenders, customers, media and consumers alike • Be the face of Hendrick’s and a fountain of brand knowledge to our own employees (and extended community), helping internal brand building and communication • Work with your fellow Global Hendrick’s Brand Ambassadors to plan, deliver, review and evaluate an agreed range of activities to increase advocacy and knowledge amongst bartenders, customers and consumers in line with the current Brand Plan and budget • Identify and execute opportunities for new distribution and activations in the Premium+ On Trade • Be a key partner to the commercial team - proactively identify opportunities for improving brand presence and driving distribution, including actively selling in the brand or creating sales leads where needed using a range of activations and initiatives • Ensure, through a range of activities, that customers are equipped to serve and promote the Brand to consumers, enabling them to become champions/ambassadors for the Brand • Build strong working relationships with agencies, customers and internal stakeholders in order to optimise opportunities to deliver value adding activities and increase product visibility within Italy • Input into the Brand Planning process for Hendrick’s in Italy specifically around Hendrick’s advocacy investment and initiatives • Take an active role in developing new products/serve initiatives that align with the brand strategy and goals • Report to Brand Teams on competitor activity to identify potential threats and opportunities Skills, Qualifications and Experience Essential: • Passion for the Hendrick’s Gin brand, the Gin Category and a curiosity about the wider category and industry • Significant experience of working with digital and social networks to drive engagement with influencers and the end consumer • Exceptional influencing skills and the ability to build sustainable rapport with a broad range of internal and external stakeholders • High personal impact and integrity • Curious minded and a purveyor of the unusual • An entrepreneurial spirit and a champion of new ideas/initiatives with the ability to identify new commercial opportunities and make them a reality • A passionate and engaging presenter with the ability to adapt communication style as required • Structured and self-started, able to balance several projects at one time • Fluent in English Desirable: • Wine and Spirits industry knowledge and experience • Bartender experience • Strong IT skills, particularly presentation design • Demonstrable understanding of brand and budget managementT o apply, please send your CV here : https://siamolavelier.it/

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