DWS - Marketing Manager (Public Distribution)

Job Description: Employer: DWS Group Title: Marketing Manager Public Distribution, VP Location: Milan Salary range: €67,115.82 – €96,000 CCNL: Contratto Collettivo Nazionale di Lavoro per i Quadri Direttivi e per il personale delle Aree Professionali dipendenti dalle imprese creditizie, finanziarie e strumentali

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About DWS

Today’s markets are exposed to a whole range of risks—but also to a whole range of opportunities. The opportunity to innovate differently. The opportunity to invest responsibly. And the opportunity to make a difference. Join DWS and become part of an industry-leading company with a global presence. Here, you’ll be empowered to lead ambitious initiatives to shape the future of investing and support our clients, local communities, and the environment. We’re looking for creative thinkers and innovators to seize tomorrow’s opportunities and build the best possible foundation for our clients’ financial futures. That’s why we’re “Investors for a new now.” In return, we offer you the platform you need to make a difference by working alongside some of the industry’s greatest thought leaders.

About Xtrackers by DWS

Xtrackers by DWS, DWS’s global platform for ETF and ETC solutions, boasts one of the largest and most established product ranges in Europe, with assets under management exceeding 325 billion euros (as of June 1, 2026). We have over 20 years of experience in index tracking and offer a broad range of efficient, high-quality ETFs and ETCs across all major asset classes—equities, bonds, and commodities. In addition, Xtrackers offers numerous building blocks for traditional investment strategies, ESG strategies, sector and factor investments, as well as innovative product solutions for thematic investments and future trends.

Team / division overview

The Xtrackers Marketing Team is responsible for positioning the global brand “Xtrackers by DWS” as one of the world’s leading ETF providers. To increase brand awareness, customer loyalty, and support Xtrackers’ business objectives, the team develops innovative concepts and content, utilizing the full spectrum of available channels. In doing so, we work closely with DWS’s other marketing and communications functions to define the messages, relevant channels, and formats for the respective target groups.

Your responsibilities

• Responsible for implementing regional marketing strategies with the goal of effectively positioning Xtrackers in the market and attracting new investors. This includes the linguistic and cultural adaptation and implementation of existing campaigns, as well as their tracking and performance optimization.
• Managing regional digital distribution channels. This includes developing and implementing targeted marketing strategies to successfully position our products against the competition, conducting client update meetings, and creating new sales-supporting marketing initiatives.
• Acquiring new digital educational financial content platforms, including contract negotiations, coordinating activities and content, and implementing campaigns.
• Analyzing campaign reports and AUM development on regional digital channels.
• Monitoring regional competitors’ activities on digital channels.
• Management of regional websites. This includes creating new content, regularly updating existing pages, and conducting compliance and data protection evaluations.
• Analysis of created content using analytics tools and implementation of findings support with ad-hoc content creation.
• Close collaboration with colleagues from Product, Sales, Research, Compliance, Marketing, and external service providers.
• Regulatory coordination of content with the respective country-specific compliance department.

We are looking for:

• At least 5 years of experience in financial marketing at an asset manager or in the marketing department of a digital distribution platform.
• In-depth knowledge of indexing, ETF products, and passive investing, as well as a general understanding of EMEA and global markets.
• Deep understanding of the asset management industry across all asset classes and channels.
• Expertise in writing compelling financial content tailored to different target audiences, writing styles, and regional regulatory requirements.
• Experience in developing and implementing marketing strategies in the ETF/ETC sector.
• In-depth knowledge of the various ETF and ETC distribution channels and target audiences.
• Financial expertise in asset management; experience with creative agencies and knowledge of workflows and processes is a plus.
• Understanding of the needs of different target audiences in B2B, B2C, and B2B2C contexts.
• Strong digital affinity.
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