Trade Category Manager

2 giorni fa


Milan, Italia Actual Talent A tempo pieno

Actual Talent is the talent acquisition consultancy that offers Executive Search, RPO and Talent Solutions.About the client:Our client is a global food company based in Barcelona, Spain, operates in over 50 countries across Europe and Africa, offering more than 30 local brands. We are seeking a strategic Trade Category Manager to lead the profitable growth of the category. Reporting directly to the Trade Marketing Director, you will manage the category at 360°, acting as the internal reference point with an end-to-end vision that integrates marketing, sales, and finance.Strategy & PlanningDefine the category strategy per channel and client, setting clear objectives and KPIs.Transform market, shopper, and client insights into channel, assortment, price, and promotion strategies.Support the launch of new products (NPD), defining trade strategy, channel priorities, and success KPIs.Work closely with Marketing to ensure consistency between brand strategy and channel strategy.Operational Execution & AnalysisDevelop and implement integrated trade plans covering assortment, price, promotions, and visibility.Analyze market, shopper, and performance data (sell-in / sell-out) to identify opportunities for profitable growth.Define promotional guidelines and constantly monitor their effectiveness.Contribute to the development of the "Perfect Store" and execution standards at the point of sale.Monitor category performance proactively, proposing corrective actions and improvement plans.Cross-functional collaborationAct as the bridge between departments, ensuring consistency between strategy and execution.Work transversally with Sales, Marketing, and Finance.Communicate effectively and credibly with senior stakeholders.What can you expect from us?This is a great opportunity to join a leading FMCG company in a dynamic environment. You will be based in our Milan office . We value passion, commitment, and accountabilityRequirementsExperience: At least 7 years of experience in structured FMCG companies. Preferably a previous experience in SalesCore Background: A consolidated background in Trade Marketing is essential.Education: University Graduate.Technical Skills: Strong exposure to data analysis, pricing, and promotions topics. Experience in managing complex categories.



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