Digital Tech Lead

4 settimane fa

Milan, Italia adh Personal Thüringen A tempo pieno

Coordinate the TAAG EMEA (global adops team). Some of main activities include:

  1. 3P trackers implementation prioritization/reviews/legal compliance
  2. Trafficking issues/prioritization requests
  3. New CM Floodlights implementations

- Project Management, coordinating different stakeholders on tech integration and activations projects, respecting deliverables and timings (e.g. mCAPI, 1P hashed (Enhanced Conversion+ Epsilon), DCR, dataLayer enhancements).

Responsibilities:

  • Escalation point for troubleshooting technical issues related to ad serving, tracking, and reporting, ensuring accurate and timely delivery of campaigns.
  • Implement best practices for ad operations and ensure compliance with industry standards and guidelines.
  • Stay informed about industry trends, emerging technologies, and regulatory changes affecting digital advertising.
  • Evaluate and recommend new ad technologies, platforms, and vendors to enhance campaign performance and efficiency.

Qualifications:

  • 5+ years of experience in digital advertising, ad operations, or ad tech roles.
  • Proficiency in ad serving platforms (e.g., Google Campaign Manager), demand-side platforms (DSPs), and Tag Management System (mainly GTM).
  • In-depth knowledge of AdOps workflows and tasks (e.g. trafficking, tagging strategy, ad-trackers implementation, QA).
  • Proficiency in adtech solutions, particularly AdVerification, DCO (Google Studio), cookieless tracking.
  • Good knowledge of data and audience management solutions like DMP, CDP, and DCR.
  • Good knowledge of Google Analytics 4 and Google Ads.
  • Experience with HTML, JavaScript, and ad tag implementation is a plus.
  • Strong Project Management skills, with excellent communication skills and the ability to collaborate effectively across teams and departments.
  • Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.

We take care of our talents and their wellbeing:

  • Future of Work: flexible entrance and smartworking 2 days per week.
  • Corporate benefit: aligned with the hiring level.
  • Learning & Development: a tailored learning path, individual and needs-based approach, always on
  • Corporate Wellness: free access to online training classes for your physical and psychological wellbeing.

Did you know that our motto is Viva la difference?

With or without D.Lgs. 198/2006, we can't wait to meet you and welcome you, whoever you are

Find more about Publicis Groupe Italy and our values on our official IG page.

We are the connected marketing agency, a full-service agency with modern creative & media, data, and technology services all under one roof.

Right now, we’re looking for a quick-thinking, media-savvy go-getter who’ll support the team as International Media Lead in bringing that transformation to life.

Sound like you? Read on.

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