Affiliate Specialist
1 settimana fa
Founded in 1913 in Italy, the Prada Group was built on a tradition of excellence and with a vision of innovation. Our Iconic Brands include PRADA, Miu Miu, Church’s, Car Shoe and Pasticceria Marchesi and we are currently operating in more than 45 countries, embracing employees of more than 100 nationalities.
Joining our Company means working in a creative and international environment, with teams of people motivated by curiosity and the quest for excellence. The engine of our success is the importance and value that we place on the talent and passion of our people leading to their own professional growth.
JOB PURPOSE:
The Affiliate Specialist will execute and manage the affiliate program for the brand, working together with the agency. She/He will report to the Head of Prada Media.
RESPONSABILITIES:
- Planning affiliate activities based on the campaigns’ calendar and commercial needs
- Coordinating creative assets for the channel across different departments
- Coordinating and briefing agency
- Approving publishers' proposals and media packages ensuring they align with the brand’s image
- Monitoring results on a daily, weekly, monthly, and YTD basis and addressing strategies to optimize results
- Monitoring results vs budget
- Producing forecasts
- Implementing reports
- Negotiating with publishers
- Continuously improving the program with new features
- Developing projects with internal and external stakeholders to grow the program
REQUIREMENTS:
- 3-4 years experience in a similar role
- Strong and proven experience in affiliate marketing and knowledge of tools and platforms
- Proven management of performance marketing campaigns for ecommerce (ROI and conversion-driven objectives)
- Good knowledge of MS Office and Excel
- Well-organized, accurate, and detail-oriented
- Exceptional communication and writing skills in both Italian and English
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