Copywriter Milano

2 settimane fa

Milan, Italia Ermenegildo Zegna Holditalia S.p.A A tempo pieno

Marketing, Brand Communication & Digital Media/Marketing & Digital

At Ermenegildo Zegna, the talents and passion of our people are the pillars of our success. Which is why we’re looking for a Copywriter in Milan to contribute to our proud legacy and help shape our vibrant future.


What makes you, makes Zegna

The legacy of Zegna would not exist if it weren’t for the unique skills of every person on our team; the makers, masters, designers, and doers. Everyone contributes.


BASIC PURPOSE OF THE JOB

The Copywriter will be responsible for delivering engaging global copy and brand content across all channels, covering editorial features, social media, e-commerce, newsletters, seasonal storytelling narratives, press releases, CRM initiatives, and other marketing launches (organic and paid). Acting as a guardian of the brand’s tone of voice, the person in this role will help define writing guidelines and maintain excellent standards for both internal and external teams to ensure clarity, consistency, and attention to detail are retained at all times.


What makes up your day

Step into a hands-on, minds-on work environment where every challenge and opportunity helps you realize your full potential.


In this role, you will:
  1. Lead and deliver editorial copy across all channels, maintaining a strict publishing deadline.
  2. Be the leader of the “Storytelling” of Zegna in every communication of the company.
  3. Develop all copy for marketing messaging including digital marketing, social media, CRM newsletters, and website customer journeys.
  4. Support the creative content team with early-stage campaign preparation and storytelling (e.g., ideation).
  5. Create seasonal digital copy for Zegna’s high-profile campaigns, working with our wider Zegna colleagues to ensure narrative alignment.
  6. Manage the copy creative process from briefs, brainstorms, and copy creation, through to editing and proofreading of all copy to ensure consistency across all channels.
  7. Overall copy project coordination - Responsible for managing creative copy flow ‘the gatekeeper and timekeeper’ and ensuring all publishing tools, calendars, and briefs are up to date, with meticulous attention to detail regarding copy.
  8. Ensure all online copy is proofread and fully approved prior to the go-live date, confirming all copy in the staging documents are up to date and accurate.
  9. Lead freelance copywriters to be supported in the day-to-day work and proofreading.

What makes you, makes our team

When you join Zegna, you join a team, working together to shape the future of our company. For this role, we’re looking for someone with:

  1. Previous experience in a similar role (4+ years) at an agency or high-end brand preferred.
  2. University degree in Literature, Fashion, or Advertising.
  3. English native speaker, a business knowledge of Italian would be a plus (just for meetings, not for writing).
  4. Luxury fashion background, preferably with menswear experience.
  5. Work experience ideating, writing, and managing copy across brand communication, especially e-commerce and digital marketing.
  6. Keen interest in storytelling and editorials of luxury/fashion.
  7. Resilient to pressure and continuous feedback.
  8. Excellent attention to detail and ability to prioritize workload within a dynamic and fast-paced environment.
  9. Proactive attitude towards working collaboratively with direct and indirect team members.

What makes you, makes our legacy

Ermenegildo Zegna Group is founded on a proud history of craftsmanship and quality dating back to 1910, with a vision to ethically create the world’s finest textiles. Zegna has since expanded to ready-to-wear, becoming one of Italy’s most successful family companies and a global luxury lifestyle brand.

Through our vertically-integrated, sheep-to-shop approach, we strive to create exceptional products without compromising on quality of life for future generations. With over 500 stores and 6,500 employees worldwide, our success is inspired by our founder’s pioneering spirit and shaped by the expertise and integrity of every individual at Zegna.

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