Digital Risk

Digital Risk & Brand Protection Manager

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Role Overview

We are seeking a Digital Risk & Brand Protection Manager responsible for protecting the company’s brand, executives, products, campaigns, and digital assets across online channels.

This role focuses on operational digital risk monitoring, brand protection, and cross-functional coordination, working closely with IT Security, Marketing, Global Legal, Communications, Paid Media, and external Digital Risk Protection vendors.

The position will manage and optimize Digital Risk Protection platforms, such as ZeroFox or similar solutions, coordinate online threat monitoring, support takedown and escalation processes, and help mitigate risks including impersonation, phishing, counterfeit activity, unauthorized brand usage, trademark exposure, harmful digital placements, and reputational threats. This is a cross-functional role with a strong execution focus. The role supports Legal, Marketing, IT, and Communications teams, while formal legal clearance, cybersecurity incident ownership, media strategy, and crisis communications remain with the relevant functional owners.

Key Responsibilities

• Digital Risk Monitoring & Threat Detection

• Manage and optimize Digital Risk Protection platforms, including ZeroFox or similar tools.
• Monitor and assess digital risks across online channels, including:
• Executive and employee impersonation.
• Fake domains, phishing campaigns, and fraudulent websites.
• Email impersonation and fraudulent messages appearing to come from company employees, executives, or brand representatives.
• Social media impersonator accounts and account takeover risks.
• Lookalike websites and fake pre-order pages.
• Data exposure risks and unauthorized digital use of brand assets.
• Coordinate incident triage and escalation with IT Security where cyber, infrastructure, or data-related risks are identified.
• Maintain documentation of incidents, remediation actions, recurring threats, and escalation outcomes.

• Brand Protection & Online Enforcement

• Monitor unauthorized use of brand intellectual property across marketplaces, social platforms, search engines, websites, digital ads, and social commerce channels.
• Identify counterfeit activity, fake product listings, unauthorized resale patterns, misleading product claims, and misuse of brand imagery, logos, trademarks, or product names.
• Coordinate takedown processes with online platforms, marketplaces, domain registrars, social networks, and external vendors.
• Monitor fake product listings and unauthorized brand activity on platforms such as Amazon, eBay, Alibaba, and social commerce marketplaces.
• Help enforce brand standards externally by feeding recurring violation data back into internal brand guideline updates.
• Partner with Marketing to protect brand reputation, visual identity, campaign integrity, and digital presence.

• Campaign, Product Launch & Creative Risk Support

• Support Marketing and Creative teams by flagging potential digital brand protection, trademark, rights usage, and reputational risks in new campaign concepts, creative assets, and copy before go-live.
• Identify potential issues such as:
• Campaign taglines, names, or visual elements that may conflict with existing trademarks.
• Use of third-party logos, music, imagery, UGC, influencer content, or creative assets that may require rights clearance.
• Potential digital compliance or reputational concerns.
• Escalate relevant risks to Global Legal for formal legal clearance where required.
• Monitor for pre-launch leaks, unauthorized product mentions, fake launch pages, and counterfeit activity around product launches.
• Monitor post-launch risks including fake listings, lookalike websites, phishing or fake pre-order pages, social media impersonation, and unauthorized influencers or affiliates making false or misleading product claims.

• Social Media, Influencer & Handle Protection

• Alert Marketing and Social Media teams to impersonator accounts, suspicious profiles, fake communities, and unauthorized brand usage.
• Support global handle and username protection across relevant platforms.
• Monitor social media impersonation and brand abuse through ZeroFox or similar platforms.
• Support influencer vetting by identifying potential red flags such as fake followers, bot engagement, suspicious audience quality, or reputational risk, where not already covered by existing social media tools.
• Flag unauthorized influencers, affiliates, or content creators making misleading claims or using