Market Expansion Specialist

The Edtech Market Expansion Specialist plays a crucial role in driving the expansion of our organizations presence in the EdTech market. They are responsible for identifying and pursuing opportunities to grow the companys footprint within the EdTech industry ultimately contributing to revenue growth and market leadership.Key Responsibilities:

• Conduct market analysis to identify growth opportunities within the EdTech sector.
• Develop and implement market expansion strategies and initiatives.
• Build and maintain relationships with key stakeholders in the EdTech industry.
• Collaborate with crossfunctional teams to tailor products or services to the EdTech markets needs.
• Conduct competitive analysis to inform business development decisions.
• Evaluate and prioritize market entry and expansion opportunities.
• Prepare and present market expansion proposals to senior management.
• Track market trends and conduct regular competitor analysis.
• Participate in industry events and conferences to expand the organizations EdTech network.
• Provide insights and recommendations on sales strategy and gotomarket approaches for the EdTech sector.
• Monitor and report on key performance indicators related to market expansion efforts.
• Develop and maintain a deep understanding of the EdTech industry landscape including emerging trends and technologies.
• Support the development of marketing collateral and communications tailored to the EdTech audience.
• Coordinate with internal teams to ensure successful product launches and implementations within the EdTech space.

Required Qualifications:

• Bachelors degree in Business Administration Marketing or a related field.
• Proven experience in the EdTech industry particularly in market expansion or business development roles.
• Demonstrated success in driving revenue growth and market expansion within the EdTech sector.
• Strong understanding of educational technology trends and the competitive landscape.
• Excellent strategic planning and analytical skills.
• Ability to develop and articulate compelling business cases for market expansion initiatives.
• Outstanding communication and negotiation abilities with the capacity to influence and build rapport with stakeholders.
• Experience in developing and executing successful market expansion strategies.
• Proven track record of meeting or exceeding sales and expansion targets.
• Proficiency in market research and analysis tools and methodologies.
• Ability to travel as required to engage with key partners and customers within the EdTech industry.
• Strong project management skills and the ability to drive initiatives to completion.
• Entrepreneurial mindset with a focus on innovation and continuous improvement.
• Experience working collaboratively in crossfunctional teams to achieve common goals.

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