Marketing Manager

Marketing Manager - Italian speaking Apply for theMarketing Manager - Italian speakingrole atFutureLearn .Location: Cologno Monzese, Lombardy, ItalySenior level:Mid‑Senior levelEmployment type:Full‑timeJob function:MarketingIndustries:IT Services and IT ConsultingWhat is the opportunity? FutureLearn is looking to build our teams with people who share our passion for lifelong learning, career empowerment and education for all. If that sounds like you, get in touch. You could help us achieve our biggest goal yet - becoming the world's best AI‑powered, career‑based learning platform and OPM.We're looking for a data‑driven, native Italian, digitally savvy Marketing Manager to lead multi‑channel student acquisition campaigns for postgraduate online degrees in Italy. This role is responsible for expanding and managing a full‑funnel digital media mix, driving awareness, consideration, and enrolments across PPC, paid social, and upper‑funnel brand channels such as programmatic display, CTV, DOOH, and radio. You'll combine performance marketing expertise with local market insight, ensuring our campaigns cut through a TV‑heavy, price‑driven Italian higher education market while positioning our offer as a premium, employability‑led alternative.What does success look like:Lead the planning, execution, and optimisation of Italy‑focused digital campaigns across:Performance channels: Google Ads, Meta, LinkedIn, Microsoft AdsBrand channels: programmatic display, CTV, DOOH, and TV/audio/radio where relevantEnsure budget allocation balances awareness‑building (e.g. CTV, YouTube) with conversion‑focused PPCScale media spend in seasonal peaks (e.g. January, September intakes) and optimise for CPL, CPA, and CPEDevelop and localise Italian ad creatives, landing pages, and messaging to drive higher lead qualityOwn the integration of new channels (programmatic, CTV, DOOH, radio) into the paid media mixCoordinate with Italian media vendors and agencies to ensure competitive share of voice in a market dominated by TV investmentTest and evaluate incremental ROI of awareness channels on downstream lead quality and conversion ratesLocalise and optimise Italian microsites and landing pages to reduce bounce and increase enquiry form completionLead A/B testing on messaging, UX, and creative to improve funnel metrics (lead → application → enrolment)Build audience segmentation and retargeting strategies across performance and brand campaignsWork closely with CRM teams to implement Italian‑language nurture sequences and remarketing journeysUtilise lookalike audiences, dynamic ads, and lead scoring to prioritise high‑intent prospectsOwn Italian campaign measurement and attribution, ensuring full visibility from enquiry to enrolmentImplement and maintain tracking (GTM, GA4, UTM structures) for all channels, including programmatic buys and offline conversions for reach channels (CTV/radio)Provide weekly and monthly performance reports, translating results into actionable insightsWork cross‑functionally with Sales, CRM, and BI to align Italian market goals with pan‑European performanceCollaborate with external agencies, Italian media suppliers, and local freelancers for market insights and competitive positioningMonitor competitor advertising trends (Pegaso, Mercatorum, San Raffaele, Marconi) to identify new opportunities in Italian media buyingWhat you bring to the table:Proven experience in multi‑channel performance marketing, with exposure to upper‑funnel/brand channels (programmatic, CTV, DOOH)Strong expertise in Google Ads, Meta Ads, LinkedIn Ads, and campaign optimisation for lead genKnowledge of the Italian media ecosystem (digital + traditional) and user behaviour in higher educationExperience with localisation of digital campaigns (language, UX, messaging)Data‑driven mindset with ability to evaluate incremental ROI from awareness vs. conversion channelsProficiency in analytics tools (GA4, Looker, PowerBI) and conversion tracking implementation (GTM)Native or fluent Italian speaker with deep understanding of cultural nuances, language tone, and local market expectationsStrong familiarity with Italian competitor strategies in distance learning and media investment trends (TV‑heavy landscape)Strategic thinker, able to balance short‑term lead targets with longer‑term awareness buildingExcellent communicator in Italian & English, able to collaborate with cross‑border teams and external Italian agenciesAgile self‑starter with a test‑and‑learn mindset and comfort working in a fast‑paced, cross‑functional environmentWhat happens next? Ready to go for it? Click 'Apply', include your CV and tell us why you'd like to become a FutureLearner, and how you'll nail this role.Recruitment Process Please contact jobs@futurelearn.com if you require any reasonable adjustments or alterations to be made to support you through the recruitment process.Diversity Statement We value all the great benefits that diversity brings and encourage everyone to bring their whole self to work - At FutureLearn we are proud to have Diversity and Inclusion at the centre of everything we do. We are committed to Equal Employment Opportunity regardless of race, colour, national origin, ethnicity, gender, age, disability, sexual orientation, gender identity or religion.#J-18808-Ljbffr