Digital Acquisition Manager

Digital Acquisition Manager Location: Milan, HQ (hybrid) Salary Range: 40-50K based on seniority Contract Type: Permanent, Full Time Reporting To: Head of Digital Acquisition Responsibilities Manage different Digital Acquisition budgets, maximizing ROI while ensuring spend goes toward our most profitable prospects. Create, implement, track, analyze, and optimize campaigns across Meta, Google, TikTok, and other channels. Conduct recurring weekly and monthly SEA and paid social optimization tasks such as keyword expansion, ad testing, audience approaches, creativity management, etc. Contribute to, provide, and drive granular-level optimization, including bidding, audience, creative, ad copy, landing page, and analytics. Support reporting and analysis to identify growth and opportunity areas. Focus on automating and optimizing all biddable-related tasks, collaborating with the team to build the “present of digital acquisition” (AI, automation, reporting, campaign structure, etc.). Collaborate in developing and driving learning agendas, split tests, new platform capabilities, and new industry trends, also with other teams. Qualifications 3+ years of experience managing complex performance campaigns with sizable budgets; experience in tech, digital marketplace or travel company a plus. Experience running advertising effectiveness experiments (A/B, audiences, geographic, bidding) and confident with media and business KPIs (CPC, CTR, CR, CPA, ROAS). Strong knowledge of bidding strategies, with emphasis on DD / U‑shape attribution; familiarity with ad rules, scripts, and bidding tools. Proficiency with analytics tools such as Google Analytics, GTM, and comparable platforms; working knowledge of G‑sheet/Excel. Passion for customer acquisition dynamics and consumer paths strategy; stay ahead of new platform capabilities, industry trends, and emerging technologies to drive innovation. Good predisposition to prioritize workload with minimal supervision. Clear and thorough communication skills, both verbal and written; fluent in Italian and English. Why Work With Us You dream big, aim higher and push yourself beyond limits. You want to be part of a young, smart, and fun team passionate about travel. You’re an entrepreneur at heart, take responsibility from day one and move fast. You prefer adventure over routine and embrace fast‑paced scaling. You believe in the power of people and want to be part of something bigger. Benefits A free WeRoad trip every year – choose your dream destination. A buzzing workspace – join our vibrant co‑working space and community. Opportunities to learn – training and development. Best‑in‑class benefits – generous parental leave, wedding & baby bonus. Unlimited holiday – master your own time and take a half‑day off on your birthday. Extra benefits – meal vouchers (8€/day when applicable), a €1,000 wedding or civil union bonus, and a one‑off bonus upon 5 years with us. New parent support – €3,600/year for 3 years after birth or adoption. Fun – team events, Travel Coordinator meet‑ups, unforgettable moments. Hybrid working – remote and flexible working, support to work from your destination of choice up to 1 month per year. Ready to apply? At WeRoad, cultural fit matters as much as skills. We assess both the what (your skills) and the how (how you live our values). With multiple steps, we ensure every new joiner is not just a match but 150% aligned with our Culture. Selection Process Introductory call with Talent Acquisition Specialist Technical and background‑based interview with: Digital Acquisition Specialist Martech Manager Business case Final interview with Head of Digital Acquisition Culture Champions step Seniority level Not Applicable Employment type Full‑time Job function Business Development and Sales #J-18808-Ljbffr