Head of Marketing Home Care Italy Rome, Italie
5 ore fa
Job purpose This role exists to lead the marketing strategy and execution for Home & Hygiene and Laundry, driving category growth, brand equity improvement, and innovation business cases. This role is pivotal in shaping consumer engagement and delivering outstanding market performance across the business, with a strong focus on embedding a social-first approach that places digital and social platforms at the heart of all communication strategies. Key responsibilities Develop a holistic view of the Home Care portfolio and ensure our brands lead category growth while pursuing their purpose, achieving both strategic market and financial results with a long-term perspective. Operate with large autonomy to manage categories and projects in cooperation with the Head of Trade Marketing (Customer Strategy & Planning, CSP). Lead the communication strategy shift towards a social-first approach. Own the ATL annual plan and budget for Coccolino, Cif, Lysoform and Svelto for Italy. Monitor the business financial performance in both bottom and top line and propose corrective actions if targets are not met. Support the forecasting process and commercial strategy in partnership with CSP Lead/Team. Take full responsibility for managing a talented marketing team. Scope of Role Develop the category vision and action plans to lead growth (beyond U brands). Build an effective and holistic ATL + BTL activity plan (from media planning to in-store activities and shelf optimization) in cooperation with Head of Trade Marketing (CSP). Achieve financial targets with full ownership of P&L management and forecasting (from volumes to PBO). Co-responsibility for sell-out performance and market analysis. Required qualifications 7-10 years of experience in marketing (FMCG) Economics academic background Market, Shopper and Consumer understanding Deployment of innovation projects Implementation of Category Business Plan Implementation of Brand Marketing Plan Media planning & spending Strong leadership, entrepreneurial drive, goals orientation People management, ability to work with cross-functional teams Analytical skills, ability to manage complexity Fluency in Italian and English Preferred qualifications Trade marketing and Customer Business Development experience is considered a plus. Why Join Us? Be part of a dynamic team shaping the future of iconic brands like Coccolino, Cif, Lysoform and Svelto. This role offers the opportunity to lead high-impact projects, innovate in fast-growing categories, and make a tangible difference in consumers’ lives. Please submit your CV in English. Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work, and this includes you Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey. #J-18808-Ljbffr
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Head of Marketing Home Care Italy
5 ore fa
Roma, Italia Unilever A tempo pienoHead of Marketing Home Care Italy page is loaded## Head of Marketing Home Care Italylocations: Roma, Italytime type: Full timeposted on: Posted Todaytime left to apply: End Date: February 16, 2026 (13 days left to apply)job requisition id: R- **Job purpose**This role exists to lead the marketing strategy and execution for Home & Hygiene and Laundry, driving...
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Roma, Italia Unilever A tempo pienoA global consumer goods company seeks a Head of Marketing for Home Care in Rome, Italy. This role involves leading the marketing strategy for iconic brands while managing a talented team and driving category growth. Candidates should have 7-10 years of FMCG marketing experience and be fluent in Italian and English. The position offers the opportunity to make...
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Head of Marketing Home Care Italy
1 giorno fa
Roma, Italia Unilever A tempo pienoJob Purpose This role exists to lead the marketing strategy and execution for Home & Hygiene and Laundry, driving category growth, brand equity improvement, and innovation business cases. This role is pivotal in shaping consumer engagement and delivering outstanding market performance across the business, with a strong focus on embedding a social-first...
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Roma, Italia Unilever Deutschland Holding GmbH A tempo pienoA global consumer goods company in Rome is seeking a Marketing Manager to lead the marketing strategy for key brands in Home & Hygiene and Laundry. This role entails managing a talented marketing team, executing strategic plans, and ensuring financial targets are met with a strong emphasis on consumer engagement and digital communication. Qualified...
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Roma, Italia Unilever A tempo pienoA leading consumer goods company in Italy is seeking a Marketing Manager to lead the strategy and execution of their Home & Hygiene and Laundry brands. The role entails developing holistic category visions, managing a talented marketing team, and aligning communication strategies with digital platforms. Ideal candidates will have 7-10 years in marketing...
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Roma, Italia Unilever Brazil A tempo pienoA leading international consumer goods company is seeking an experienced marketing professional to lead the marketing strategy for its Home & Hygiene and Laundry brands in Italy. The ideal candidate will have 7-10 years of experience in FMCG marketing, possess strong leadership and analytical skills, and be fluent in Italian and English. This role offers...
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