Salesforce Marketing Cloud Specialist

1 mese fa

milano, Italia Publicis Sapient A tempo pieno
  • Assist in the management and maintenance of our CRM system, ensuring data accuracy and completeness.
  • Support the creation and execution of email marketing campaigns and push notifications, using marketing automation tools.
  • Collaborate with the CRM team to segment and target audiences effectively.
  • Monitor and report on key performance metrics related to CRM, email marketing and push notification efforts.
  • Assist in the development and optimization of customer journeys and automated workflows.
  • Provide support in analyzing customer data to identify trends and opportunities.
  • Help in the creation of customer personas and audience segmentation strategies.
  • Stay updated on industry best practices and trends in CRM and Marketing Automation.

Qualifications
  • Bachelor's or master's degree in marketing, Business, or a related field.
  • Strong interest in CRM, Marketing Automation, and data-driven marketing.
  • In-depth knowledge of Salesforce Marketing Cloud: Familiarity with the user interface and features, including Email Studio, Mobile Studio, Automation Studio, Journey Builder, Content Builder, Audience Builder and Analytics builder.
  • Proficiency in Automation Studio and Journey Builder: Ability to create and manage automated tasks for email scheduling, data handling, and multichannel marketing activities.
  • Advanced skills in AMPscript and SQL: Ability to use scripting languages to customize email content, create complex dynamization and automation rules, and work with customer data effectively using SQL.
  • Proficiency in Microsoft Office Suite, especially Excel and PowerPoint.
  • Excellent analytical and problem-solving skills.
  • Strong attention to detail and organizational abilities.
  • Effective communication and teamwork skills.
  • Self-motivated and eager to learn.

Additional Information
As part of our dedication to an inclusive and diverse workforce, Publicis Sapient is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures.
Company Description
Publicis Sapient is a digital transformation partner helping established organizations get to their future, digitally enabled state, both in the way they work and the way they serve their customers. We help unlock value through a start-up mindset and modern methods, fusing strategy, consulting and customer experience with agile engineering and problem-solving creativity. United by our core values and our purpose of helping people thrive in the brave pursuit of next, our 20,000+ people in 53 offices around the world combine experience across technology, data sciences, consulting and customer obsession to accelerate our clients' businesses through designing the products and services their customers truly value.

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