Senior Social Media Manager

Lincotek, headquartered in Rubbiano, Parma, Italy, is a global contract manufacturer for services in markets including Industrial Gas Turbines, Aerospace and Medical Device applications, as well as a leading manufacturer of industrial coating equipment and one of the most respected producers in the Additive Manufacturing field. The Group has more than 1,800 employees located in 18 production facilities across Europe, North America and Asia.ABOUT THE JOBWe are seeking a creative, strategic, and results‑driven Senior Social Media Manager to lead our social media initiatives across multiple platforms and develop digital communication processes and deliverables. The ideal candidate will be responsible for developing and executing social media strategies that increase brand awareness, support lead generation, enhance online engagement, and generate measurable results. This role requires both a strategic mindset and hands‑on expertise in content creation, analytics, and community management.MAIN RESPONSIBILITIESDevelop and implement the company’s social media strategies in alignment with business and communication objectives to increase brand awareness and engagementCreate and manage engaging content for LinkedIn (both corporate and executive channels) and various social media platforms ensuring consistency with the brand tone of voiceWrite, proofread and edit content for accuracy, grammar, spelling, and punctuationCoordinate the creation of multimedia content (photos, images, graphics, videos, reels, stories, animation, interactive media, etc.) in collaboration with internal and external stakeholdersPlan and execute editorial calendars and content campaignsManage social media accounts, including scheduling, publishing posts, and community managementMonitor and analyze performance metrics (reach, engagement, CTR, followers’ growth, etc.) using analytics tools, prepare regular reports and make data‑driven recommendations for improvementDevelop social media advertising campaigns, including budget management and optimizationMonitor social media trends, tools, and applications to stay up‑to‑date with the latest developments in digital marketingCollaborate with internal teams (HR, Sales, Product Marketing) and executives to ensure brand consistency and integrated communication across all social media channelsEnsure online efforts and messaging are consistent with the values, overall story, and voice for the target audienceConduct research on industry trends and competitors to identify opportunities for growthSUPERVISORY RESPONSIBILITYNot applicableEDUCATION, EXPERIENCE AND SKILLSBachelor’s degree in Marketing, Communication, Digital Media or equivalent and proven work experience in the fieldAt least 3/5 years of proven experience as a Social Media Manager, preferably in multinational organizations or agenciesProven ability to manage social media strategies and community engagement for B2B audiencesExcellent knowledge of major social media platforms (LinkedIn, Instagram, Facebook, YouTube, etc.) and management and analytics tools (e.g., Planable, Hootsuite, Google Analytics or similar)Analytical mindset and ability to read and interpret social media metricsCreativity, copywriting skills, and attention to visual storytellingStrong organizational skills and ability to manage multiple projects simultaneouslyNICE TO HAVEExcellent command of English (both spoken and written)Familiarity with AI tools for social media, content generation, and analytics (e.g., ChatGPT, LatelyAI, Jasper, Canva AI)Basic knowledge of WordPress and SEO / SEMFamiliarity with Canva, Adobe Creative Suite, or similar design toolsExperience in employer branding or corporate communication projectsWORK ENVIRONMENTThis job operates in both an office environment and a manufacturing environment. The role routinely uses standard office equipment, such as computers, phones, photocopiers, filing cabinets and fax machines. The individual will be required to adhere to safety policies and procedures on the manufacturing floor.PHYSICAL DEMANDLimited physical demand may be needed. Physical demands will involve standing, walking, and occasionally moving or lifting material.POSITION TYPE / EXPECTED HOURS OF WORKThis is a full-time position, with business core hours of Monday through Friday 8am to 5pm. As an exempt employee, you will be required to work additional hours to support business demands.TRAVELOccasional overseas and domestic travel may be required to support the rapid growth of the company.EEO STATEMENTLincotek provides equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law.#J-18808-Ljbffr