Manager, Marketing, Italy

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

WPP Media is looking for a Marketing Manager to join its Marketing team in Italy.

The successful candidate will contribute to defining and implementing marketing activities in the Italian market. The role requires a cross-functional approach, combining strategic vision, strong organizational skills and hands‑on execution. The successful candidate will work closely with internal stakeholders, international counterparts and partners, managing CRM communications for the agency’s clients, preparing analyses and materials for management, and supporting the team in organising events.

Skills and Experience

• Independently managing CRM and marketing automation activities, including the configuration and management of the platform, modules, workflows, templates and communication personalization logic
• Managing the end-to-end newsletter creation and distribution process, from planning through the development and management of the editorial calendar
• Ensuring the database of clients and stakeholders is kept up to date, accurate and properly managed, in compliance with applicable regulations and policies
• Monitoring email marketing campaign performance, preparing regular reports and analyses, identifying optimization opportunities
• Analyzing data, market benchmarks and rankings, translating them into summaries and materials to support management decision-making
• Supporting the organization of events and the delivery of the team’s key marketing projects
• Collaborating with senior stakeholders, local and international teams and external partners, contributing to the operational management of projects
• Hands‑on experience using CRM and marketing automation platforms, particularly HubSpot and Microsoft Dynamics
• Knowledge of key email marketing processes and KPIs, as well as experience managing databases, consent management and GDPR‑related matters
• Excellent analytical, summarisation, reporting and presentation skills
• Experience managing marketing, communications and event organization projects and activities
• Excellent command of PowerPoint, Excel and other Microsoft Office tools
• Excellent command of Italian and good command of English, both written and spoken
• Excellent organisational and project management skills, with close attention to priorities, deadlines and detail
• Ability to work with senior stakeholders and collaborate with local and international teams and external partners
• Proactivity, ability to work independently and as part of a team, and a results‑oriented approach
• Experience in agencies, media vendors, international networks or B2B environments is a plus

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment toBe Extraordinary, investing in our employees to inspire transformational creativity. We alsoLead Optimistically, firmly believing in andChampioning Growth and Developmentfor every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.

WeCreate an Open environmentbuilt on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in‑office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. <