Principal Product Manager

Principal Product Manager - Tech, Amazon Retail Ad Service Job ID: | Amazon Advertising LLC The Sponsored Products and Brands team at Amazon Ads is re-imagining the advertising landscape through cutting‑edge generative AI technologies, revolutionizing how millions of customers discover products and engage with brands across Amazon.com and beyond. We are at the forefront of reinventing advertising experiences, bridging human creativity with artificial intelligence to transform every aspect of the advertising lifecycle from ad creation and optimization to performance analysis and customer insights. We are a passionate group of innovators dedicated to developing responsible and intelligent AI technologies that balance advertiser needs, enhance the shopping experience, and strengthen the marketplace. If you’re energized by solving complex challenges and pushing the boundaries of what's possible with AI, join us in shaping the future of advertising. Amazon Ads is seeking a leader to define, build, and execute the roadmap for launching new ad programs for Amazon Retail Ad Service. This service enables retailers to launch and scale their own ads business using Amazon’s proven ad‑technology and advertisers to reach and connect with shoppers across retailers. To learn more about Amazon Retail Ad Service, visit We are seeking a Technical Product Leader to lead the end‑to‑end advertiser experience, including advertiser adoption, campaign management and optimization, advertiser performance, and insights across all Amazon surfaces (Console, Bulk sheets, APIs, Attribution and Reporting), including go‑to‑market and partner integration. In this role, you will drive the roadmap for a large advertising business. You will spearhead the definition of new capabilities through product and business requirements documents, innovate and apply GenAI‑based solutions to solve problems at scale, and coordinate complex product initiatives across internal teams and stakeholders to prioritize roadmap features. You are at your core a builder. You must have a high level of comfort with ambiguity, a deeply analytical mindset with the ability to investigate complex challenges, and the ability to effectively influence across organizations. You work backwards from customer needs, dive deep into data to understand the opportunities and issues, and drive product development to deliver those needs by working with cross‑functional teams. Do you want to work on projects where you are implementing solutions to real problems that require creative solutions and deep understanding of the customer and the problem space? Do you challenge yourself and others to constantly come up with better and often disruptive solutions? Do you know how to work cross‑functionally to create alignment and deliver results? Do you want to create value and impact the direction of entire industries? In this role, you will have responsibility for the full product life cycle, from product strategy, prioritization and development to adoption and optimization with global customers and global sales and account management teams. You will own and drive high‑visibility programs and be at the forefront of retail media industry evolution Key Job Responsibilities Identify new opportunities and write new proposals to help us drive growth for retailers and advertisers. Collaborate with cross‑functional teams on fast‑paced, challenging projects, experiment with new possibilities, and take calculated risks. Define, present, and align long‑term vision and strategy to leadership. Define and create new customer experiences across customer surfaces (e.g., API and Console products). Develop product strategies, roadmaps, and detailed requirements to execute your vision. Work closely with engineering, design, operations, legal, finance, customer service, sales, and executive teams to ensure seamless execution. Leverage your analytical skills and work independently under tight deadlines. Throughout, internalize Amazon’s Leadership Principles and apply them in everyday practice to guide your programs to success. About the Team The Sponsored Products and Brands team at Amazon Ads is re‑imagining the advertising landscape through cutting‑edge generative AI technologies, revolutionizing how millions of customers discover products and engage with brands across Amazon.com and beyond. We are at the forefront of reinventing advertising experiences, bridging human creativity with artificial intelligence to transform every aspect of the advertising lifecycle from ad creation and optimization to performance analysis and customer insights. We are a passionate group of innovators dedicated to developing responsible and intelligent AI technologies that balance advertiser needs, enhance the shopping experience, and strengthen the marketplace. Basic Qualifications 2+ years of end‑to‑end product delivery experience 8+ years of technical product or program management experience Bachelor’s degree Experience with feature delivery and trade‑offs of a product Experience owning/driving roadmap strategy and definition Experience leading engineering discussions around technology decisions and strategy related to a product Experience technical product management Preferred Qualifications Experience working directly with Engineers on product enhancements Experience in project management methodologies, business analysis, or process improvement Experience with end‑to‑end product delivery Experience in advertising and ad‑tech product development. Demonstrated track record of building end‑to‑end product solutions with GenAI components Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner. Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $161,900 per year in our lowest geographic market up to $279,900 per year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job‑related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign‑on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit This position will remain posted until filled. Applicants should apply via our internal or external career site. Posted: December 8, 2025 (Updated about 13 hours ago) Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. #J-18808-Ljbffr