Product Line Manager

At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.
This position reports to:Regional General Manager – EMEA & Asia__Your role and responsibilitiesIn this role, you will have the opportunity to lead the Product Management teams to meet global targets and to plan, monitor, and develop a global product portfolio for strategic businesses. Each day, you will contribute to defining the business strategy, translate it along with market requirements into a competitive portfolio, and manage the associated portfolio planning, investment, and development activities. You will also showcase your expertise by defining a go-to-market model and segment strategy and aligning them with the operational/execution path.
The work model for the role is: hybrid #hybridThis role is contributing to the Medium Voltage cable accessories ABB ELIP in EMEA & Asia. Main stakeholders are Installation Products Regional Leader, Portfolio Manager, Sales Manager, R&D Manager, and Operations Manager.
You will be mainly accountable for:Leading Product Line Strategy: Define and execute the product line strategy and roadmap based on customer needs, market attractiveness and competitive positioning, aligned with ELIP EMEA strategy.
Driving Market Intelligence and Customer-Centric Prioritization: Build a strong understanding of MV cable accessories markets, customer applications, utility requirements and qualification processes, routes to market, and competition. Identify and prioritize attractive markets, portfolio gaps and growth opportunities.
Managing Product Lifecycle: Manage the offering from development and launch through maturity and phase-out. Drive portfolio rationalization as well as cost and pricing actions to strengthen competitiveness and profitability.
Shaping Innovation & New Product Development: Translate customer and market needs into product requirements and business cases. Challenge the status quo, prioritize development opportunities, and partner with R&D to drive new product development with speed and clear business outcomes.
Ensuring Successful New Product Launches: Develop launch plans with differentiated customer value propositions and clear positioning. Ensure operational readiness and partner with Market Development & regional Sales teams to execute tailored go-to-market plans in target countries.
Driving Business Performance & Results: Monitor key product line KPIs including orders, sales, profitability, new product sales and portfolio vitality. Identify gaps vs. target and drive actions across functions to deliver business objectives.
Contributing to Strategic Growth Initiatives: Evaluate strategic partnerships and potential M&A targets to strengthen the portfolio and accelerate growth.
Enabling Cross-Functional Execution: Align Sales, Market Development, R&D, Operations, Marketing and Finance around common priorities, driving execution with speed and ownership.
Leading & Developing Product Managers: Lead, coach and develop the Product Management team, strengthening capabilities, customer focus, and accountability.
Ensuring Governance, Compliance & Sustainability: Ensure product line activities meet ABB policies and applicable regulatory, safety, integrity and sustainability requirements.
Our team dynamicsYou will join an international and dynamic team, where you will be able to thrive.
Qualifications for the roleProduct Management

Experience:
7+ years of experience in Product Management, New Product Launches, Business Development or a related role within the electrification industry. Medium Voltage experience is required; experience in MV cable accessories and utility markets is highly valued.
Strong Customer & Market Orientation: Proven ability to understand customer needs, applications, market dynamics and translate them into clear product priorities.
Cross-Functional Leadership & Influencing: Proven ability to influence and align Sales, Marketing, R&D and Operations to drive results in an international organization.
Analytical & Results-Oriented Mindset: Strong analytical capabilities and a data-driven approach to prioritization and decision making, with a strong drive for execution and results.
Pragmatic, Open & Entrepreneurial Mindset: Proactive and solution-oriented, open to new ideas and perspectives, with the ability to take initiative, solve problems, and turn ideas into action.
People Leadership: Ability to lead and develop people, strengthening capabilities and accountability.
Education & International Exposure: bachelor’s or master’s degree in engineering, Business or a related field. Experience working across countries and cultures is valued. Fluency in English is required; additional languages are a plus.
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about us
ABB Installation Products Division (formerly Thomas&Betts), helps manage the connection, protection and distribution of electrical power fro