Manager, PPC Marketing

Manager, PPC Marketing (Bangkok-based, relocation provided)About AgodaAgoda is an online travel booking platform for accommodations, flights, and more. We build and deploy cutting‑edge technology that connects travelers with a global network of 4.7M hotels and holiday properties worldwide, plus flights, activities, and more. Based in Asia and part of Booking Holdings, our 7,100+ employees representing 95+ nationalities in 27 markets foster a work environment rich in diversity, creativity, and collaboration. We innovate through a culture of experimentation and ownership, enhancing the ability for our customers to experience the world.SummaryIn the online travel industry, with fast changing user behaviour and the increasing role played by price comparison websites, offering the best price grants disproportionate gains. Travelers choose Agoda because they are confident they can find the best hotels at the best price. Success can only be achieved by combining a programmatic approach to optimise volumes and margins in the short term with a strategic approach to take into account the reactions from the other players in the game, from customers to hotels, from competitors to regulatory bodies. To this end, we are looking for a senior leader to craft Agoda’s global marketing strategy and execute upon it, using a wide range of tactics and tools, from price display to machine‑learning algorithms. You will closely coordinate with Agoda’s senior management, marketing and product teams, while managing and expanding a team of talented pricing‑campaign managers and analysts.ResponsibilitiesStrategy Development: Develop and refine PPC strategy in line with overall business goals and market trends.Performance Management: Monitor channel performance and efficiency (ROI, spend, and other key KPIs).Stakeholder Communication: Regularly communicate performance, insights, and recommendations to senior leadership and cross‑functional teams.Process Improvement: Identify and implement process improvements to increase team efficiency and campaign effectiveness.Vendor/Partner Management: Manage relationships with external partners (e.g., Google, Bing, agencies) and negotiate contracts or terms as needed.Talent Development: Mentor, train, and develop team members to build skills and support career growth.Innovation & Experimentation: Foster a culture of testing and innovation, encouraging the team to explore new channels, tools, and bidding strategies.Insights: Analyze and explore data to seed projects, understand test performance, and execute on key team goals that require complex implementation or analysis.QualificationsStrong analytical skills and a passion for working with data to drive business decisions.Advance proficiency in SQL.Experience in the online travel or e‑commerce industry is a plus.Proven ability to collaborate effectively across teams and cultures.People management experience, including hiring, coaching, and developing team members.Experience managing budgets and delivering results against financial targets.A proactive, entrepreneurial mindset with a strong sense of ownership and a get‑things‑done attitude.Exposure to product development, technology, or working with IT teams is an advantage.Job DetailsSeniority level: Mid‑Senior levelEmployment type: Full‑timeJob function: Marketing and SalesIndustry: Technology, Information and InternetEqual Opportunity EmployerAt Agoda, we pride ourselves on being a company represented by people of all different backgrounds and orientations. We prioritise attracting diverse talent and cultivating an inclusive environment that encourages collaboration and innovation. Employment at Agoda is based solely on a person’s merit and qualifications. We are committed to providing equal employment opportunity regardless of sex, age, race, colour, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, and other legally protected characteristics. We will keep your application on file so that we can consider you for future vacancies and you can always ask to have your details removed from the file. For more details please read our privacy policy.DisclaimerWe do not accept any terms or conditions, nor do we recognise any agency’s representation of a candidate, from unsolicited third‑party or agency submissions. If we receive unsolicited or speculative CVs, we reserve the right to contact and hire the candidate directly without any obligation to pay a recruitment fee.#J-18808-Ljbffr