Product Marketing Specialist-Electrification
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In this role you will drive growth and market positioning for ABB’s Enclosure portfolio in Italy, collaborating with customers, sales, partners, and manufacturing sites. You will shape value propositions, go-to-market plans, and monitor market and regulatory trends to uncover opportunities. You’ll support new product launches and work to improve customer satisfaction and NPS. This role offers cross-functional collaboration and a chance to impact ABB’s market presence in a growing ecosystem.
Retribuzione / Benefits- Flexible working hours
- Hybrid work options
- Wellbeing support for employees and families
- Welfare plan with personalized services
- Canteen or meal vouchers
- Develop and implement product marketing strategies aligned with global objectives
- Define compelling value propositions, product positioning, and GTM initiatives
- Monitor market trends, competition, customer needs, and regulatory changes
- Collaborate with product management to provide market insights for launches
- Drive customer satisfaction and contribute to NPS improvements
- Develop business plans and commercial initiatives to expand ABB’s presence in target markets
- Engage in customer visits, industry events, and channel partner activities to strengthen positioning
- Bachelor’s or Master’s degree in Electrical Engineering or related technical field
- 2+ years in Product Marketing, Product Management, Technical Sales, Marketing, or Business Development in electrical industry preferred
- Ability to translate technical features into customer value propositions
- Excellent communication and presentation skills with stakeholders
- Proactive, results-oriented, and able to work cross-functionally and internationally
- Fluency in Italian and English (spoken and written)
- Strong communication and presentation
- Cross-functional collaboration
- Proactivity and results orientation
- Market analysis and competitive intelligence
- Product marketing strategy and GTM planning
- Value proposition development
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