Omnichannel Trade Marketing Director

Join to apply for the Omnichannel Trade Marketing Director role at adidas Join adidas Europe and shape the future For over 75 years, our European heritage has been a fusion of culture and innovation, driving global sports trends. Our offices, from Herzogenaurach to London, Berlin, Amsterdam, Warsaw, Athens, Milan, Manchester and Paris, are centers of creativity and collaboration. We aim to be Europe’s best sports brand, seeking pioneers and visionaries to join our bold journey. At adidas, you’re not just getting a job; you’re invited to make a global impact, joining a team that values creativity, courage and innovation. Are you ready to be part of our journey? Purpose Of The Role Create, drive and execute the Omni‑Channel Activation Plan locally and coordinate its consistent execution across all consumer touchpoints in line with country guidance. Own and develop the brand activation strategy by creating a cohesive vision for all Omni‑channel (Wholesale, Retail and e‑commerce) marketing initiatives. Execute marketing strategies in the best possible way, ensuring optimal amplification of the campaign message at the point of sale and maximizing in‑store conversion. What You’ll Do Implement the Italian Omnichannel Marketing strategy by ensuring: Maximum amplification of campaign messages, through the activation of all physical touchpoints: WHS, OC and Franchise A maximization of in‑store conversion through relevant consumer initiatives Maximize business opportunities in the WHS channel through strategies in synergy with Sales and Brand departments that maximize the WHS within the Customer for the categories under its management Optimal management of marketing campaigns and in‑store visibility Optimisation of the assortment in accordance with strategic priorities and communication campaigns Maximize business opportunities in BC and Franchise channels through a unified strategy that maximizes messaging and campaign activations in both store formats in synergy Maximize visibility and initiatives to optimise engagement, in‑store traffic and conversion in BC and FS Using BC and Franchise as the last mile of the marketing strategy to amplify Brand campaigns and work from awareness to conversion on a growing consumer target, with a focus on Gen Z and Gen Alpha Drive and initiate an exciting consumer experiential event at the store level in cooperation with BA, Brand Communications, BU and Sports Marketing, BU team Develop in‑store campaign and promotion that drive consumer traffic & buying Mentor and guide the team, building a winning, innovative and market‑leading team, creating a motivated and engaged team, establishing ad‑hoc development and career paths, rotating resources to provide rounded roles and supporting future growth Additional Responsibilities Implement the CTC distribution platform, finalizing the key destination door sell‑in packages Deliver appropriate channel activation sell‑in tools at Sales Launch period Plan resources to guarantee perfect execution at POS Assist in the creation of seasonal account plan that outlines aspects of activation, both in‑store and out‑of‑store, in collaboration with Business Unit (BU) and channels Ensure all retail space management solutions are partnered with the best point‑of‑sale with regular updates Report on performance of Omni‑Channel marketing initiatives to ensure optimal marketing activities Provide input on global toolbox performance to Global Concept‑to‑Consumer to pursue further improvement Share and implement global ISC and VM strategies with BU and channels in sell‑in stage and manage executional excellence to maximize sell‑out Execute brand concepts with a special emphasis on key destination doors, in close collaboration with BU, CTC and Sales team Plan and manage Omni‑Channel MWB to ensure a right investment decision as well as ROI analysis Monitor performance Skills You’ll Need Significant knowledge of the full marketing mix (advertising, events, sponsorship, retail) with major sales or retailer experience (sporting goods industry preferred) Leading and managing a diverse team Marketing budget management Advanced user of MS Office suite of products Experience in both market and above‑market organization preferred Ability to think strategically, anticipate and define problems, synthesize complex data and develop innovative solutions, while also excelling in execution Proven project management skills Strong communication (written and verbal) and facilitation skills (small and large groups) Ability to deliver effective and persuasive presentations on complex topics to diverse audiences Ability to manage through change, make decisions and act comfortably with risk and uncertainty Fluent in English Experienced people manager Main Requirements +8 years of Sales, Marketing and/or communication experience +4 years of experience leading a team Life at adidas Annual bonus Meal voucher Gym and sports opportunities Free access to self‑learning platform Employee Assistance Program (personal counselling) Hybrid working model The role will be based in our new office in Porta Nuova Milano Referrals increase your chances of interviewing at adidas by 2x adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate harassment or discrimination toward any of our applicants or employees. We are an equal opportunity employer. #J-18808-Ljbffr