Digital & Communication Manager

Angelo Po Grandi Cucine S.P.A. As a part of the global industrial organization Marmon Holdings—which is backed by Berkshire Hathaway—you’ll be doing things that matter, leading at every level, and winning a better way. We’re committed to making a positive impact on the world, providing you with diverse learning and working opportunities, and fostering a culture where everyone’s empowered to be their best. We are seeking an experienced and forward-thinking Digital & Communication Manager who will act as a strategic partner to the business, capturing market insights to help define the company's long-term direction. You will not only evolve our brand identity and manage our multi-channel ecosystem for Italian and Export markets, but also take an active role in identifying positioning opportunities that ensure sustainable growth. The role will also involve elements of product management, with initial responsibility for the dishwashing product line. Key Responsibilities Strategic Market Insights & Positioning Web Market Intelligence: Monitor and analyze digital market trends and competitor activities to identify key insights. Opportunity Identification: Identify product or service positioning opportunities through deep‑dive analysis of the digital landscape. Value Proposition Strategy: Define and strategize how to communicate the company’s value proposition effectively to target audiences. Business Alignment: Work closely with Sales, Product Development, and Customer Service teams to ensure all communication efforts align with overall business goals. Communication Evolution & Brand Strategy Brand Identity & Governance: Elevate the company’s tone of voice and visual presence. Responsible for the creation, update, and enforcement of the Company Profile and official Brand Guidelines. Content Strategy: Oversee the creation of high‑impact content (copy, visuals, video), with the ability to explore generative AI tools as a support. Creative Supervision: Lead the production of all marketing collateral (sales kits, brochures, digital assets) ensuring a premium and modern aesthetic in line with corporate standards. Digital Ecosystem & Demand Generation Optimize the corporate website (CMS) and social media profiles (LinkedIn, Facebook, Instagram, Youtube) to drive engagement. Digital Campaigns & Geomarketing: Plan, execute, and monitor digital and geomarketing campaigns, including paid advertising across Meta, LinkedIn, and Google Ads, as well as CRM and email marketing automation. Data Insights: Utilize analytics and data tools to monitor KPIs, predict trends, and optimize campaign performance. Events & Agency Coordination Trade Shows & Fairs: Direct the strategic organization of local and international events, ensuring a cohesive brand experience from booth layout to on‑site execution. Branches & Partner Brand Alignment: Act as a guardian of the brand by supporting domestic and international partners & branches to ensure that Angelo Po Guidelines are correctly reflected in their showrooms, local events, and social media presence. Stakeholder Management: Brief and manage external agencies and vendors, ensuring all deliverables meet the company’s evolving digital and quality standards. Candidate Profile Experience: 5+ year experience in Digital Marketing & Communication, preferably in international environments. Strategic Tools: deep knowledge of corporate communication tools, including the development of Company Profiles and the implementation of global Brand Guidelines. AI Literacy: curiosity and openness toward AI tools, with an interest in understanding how they can support and enhance marketing workflows. Technical Stack: proficiency in CMS (WordPress/Shopify), CRM (HubSpot/Salesforce), and Google Analytics/Matomo. Creative Suite: strong command of Adobe Creative Suite (Photoshop, Premiere) and/or Canva. Languages: professional fluency in English. French or Spanish are considered a plus. Other Skills: strategic thinker, autonomous project manager, and a keen eye for emerging digital trends. Following receipt of a conditional offer of employment, candidates will be required to complete additional job‑related screening processes as permitted or required by applicable law. #J-18808-Ljbffr