Demand Generation Manager

About the job We started SSR in 2018 to help organizations find and buy the right HR and recruiting tools through our in-depth reviews and buyer guides. We hold our own against huge sites like Capterra, NerdWallet, and TrustRadius, while carving out a large part of a growing niche. We are looking for a creative, data-driven Demand Gen Manager with strong paid media chops to help us scale the number of businesses we are able to help each month by generating leads and revenue. This opportunity is ideal for someone who knows how to run growth campaigns and wants to make an outsized impact at a fast-growing company. Responsibilities Develop and own demand campaigns targeting the North America market across various marketing channels like Paid Search, LinkedIn, Meta, Newsletters, etc. Develop and own outbound email campaigns leveraging intent data sources. Create and manage demand gen budgets and forecasts across channels. Marketing automation in HubSpot Enterprise to ensure campaigns are directed to the proper workflows and sequences. Analyze lead funnel data, tracking metrics like MQL, SQL, Cost/MQL, etc, and provide insights to improve conversion rates and lead quality. Work closely with the Marketing and Sales teams to align efforts to drive revenue. Leverage data and analytics to measure and improve the performance of demand gen campaigns. Strong Excel and data analysis skills to identify trends and generate actionable marketing performance reports. Work closely with the Inbound SDR for lead follow-up. Identify and test new marketing channels to drive business growth. Qualifications You’ll have a direct impact on scaling our mission through creative campaigns, optimization strategies, and collaborative efforts with the broader team. The ideal candidate has: 4+ years’ experience working in a demand generation or growth role focused on driving results through paid media. Proven B2B SaaS experience targeting the U.S. market. Ability to creatively and empathetically build landing pages, campaigns, and other assets. Experience with conversion rate optimization (CRO) and A/B testing for landing pages, ads, and other marketing assets. Data-driven with a native fluency in conversion and ROAS math. Clear communication skills are necessary in a remote-only, asynchronous environment. Experience with various ad platforms, both SEM and paid social Entrepreneurial Mindset: driven to experiment, test new ideas, and take full ownership of projects Experience with CRMs, preferably HubSpot Work Timing We are asynchronous and have flexible working hours. But this role requires some overlap in the Eastern first half. Interview process Once you apply for the job (should take ~ 5 minutes), we will narrow down to