E-Commerce Specialist

Role Overview: We’re looking for a highly motivated and detail-oriented E-commerce Specialist to join our team. As an E-commerce Specialist, you will play a pivotal role optimizing our online customer experience and managing daily operations of our online store, while driving sales performance and customer engagement. Key Responsibilities: E-commerce Management: Oversee daily e-commerce activities, ensuring smooth and efficient website operations. Catalogue Management: Maintain the accuracy and up-to-date status of the product catalog, guaranteeing that product information is complete and current. Sales & Promotion Management: Plan, set up, and manage promotional campaigns (discounts, bundles, seasonal offers) across the e-commerce platform. Digital Merchandising: Ensure accurate and compelling product presentation through category management and product ranking; monitor product performance and user behavior to suggest layout and content improvements; optimize product discoverability through smart filtering, search, and cross-selling strategies. Campaign Coordination: Help establish and manage editorial calendars aligned with global launches and promotional campaigns. Email Marketing Management: Plan and execute weekly newsletters, product drops, and campaign flows (promotional, transactional, and lifecycle); use customer segmentation and A/B testing to improve engagement and conversion rates; coordinate with creative and copy teams to ensure brand consistency and impactful storytelling; monitor performance metrics (open rate, CTR, CVR) and share actionable insights. Technical Oversight: Act as a liaison between the e-commerce team and IT/development teams to ensure smooth implementation of new features and platform updates; understand the logic and structure of the e-commerce tech stack (backend & frontend) to support troubleshooting and optimize performance. Performance Monitoring: Track and analyze key performance indicators (KPIs) to identify areas for improvement and growth; prepare detailed weeklyand monthly reports. Sales Optimization: Develop and execute strategies aimed at increasing online sales, customer acquisition, and retention. Cross-Functional Collaboration: Partner with marketing, sales, production, and logistics teams to deliver a superior user experience across all touchpoints. Required Skills and Knowledge: E-commerce Expertise: Requires 3–4 years of demonstrated experience in managing e-commerce operations, with strong familiarity with platforms and tools (Shopify required). Digital Merchandising Expertise: Requires proven ability to manage and optimize product presentation, site navigation, category structure, and customer journey. Email Marketing Experience: Requires a proven track record in managing email marketing, including advanced knowledge of platforms and performance analysis tools. Technical Fluency: Requires comfort working with development/IT teams, including understanding the basic logic of e-commerce infrastructure, frontend/backend workflows, CMS, and third-party integrations. Analytical Mindset: Requires proficiency in data analysis, allowing for the extraction of actionable insights to enhance performance. Project & Time Management: Requires the ability to manage multiple tasks, campaigns, and deadlines across teams. Collaborative Spirit: Requires excellent teamwork and collaboration skills, with the ability to collaborate effectively across departments, which is essential for working in a fast-paced, dynamic environment. Equal Opportunity and About North Sails Apparel: North Sails Apparel is an equal opportunity employer. We value and welcome applications from people of all gender, religion, gender identity or expression, race, sexual orientation, civil status, national origin, disability, or age. If you think you meet some of our desired qualifications for this role, but not all of them, we still encourage you to apply. About North Sails Apparel: EMBRACE THE SPIRIT OF THE OCEAN. In 1957, North Sails founder Lowell North set out to make the best racing sails the world had ever seen. He succeeded and went on to reshape sailing altogether. Lowell’s enduring legacy is the combination of leading-edge technology and high-performance materials, which defined the first apparel collection that launched in 1989. Today, for Performance Apparel, the singular goal is to make the best foul weather gear on the planet, while the Lifestyle Collections bring the spirit of the ocean to shore and city. As part of our journey to becoming an Ocean Positive brand, we strive to use environmentally responsible materials that strike the balance between sustainability, functionality, and purpose, so we can plot—and steer—the course to a cleaner, healthier ocean, and preserve it for future generations.