Head of Marketing Italy

Join to apply for the Head of Marketing Italy role at Ferring Pharmaceuticals . Job Description At Ferring Pharmaceuticals, we help people around the world build families and live better lives. We are entrepreneurial and innovative, with a global team focused on scientific advances in the areas of reproductive and women’s health, gastroenterology, and urology. Ferring + You is all about working together and sharing ideas, so that we can bring science to life for patients around the world. Our Commercial teams collaborate as trusted partners with patient groups, clinicians, policy makers, and the scientific community to identify and develop new opportunities to help patients. Customer‑centric, we offer an empowering, entrepreneurial culture – and a place to thrive and grow. As Head of Marketing Italy you will be responsible for defining and executing the local marketing strategy, ensuring full alignment with Ferring’s global and regional directions while adapting and implementing corporate materials and initiatives to the Italian market. Strategic Leadership Design and implement the Italian marketing strategy, ensuring alignment with global brand strategies and corporate objectives. Translate global marketing platforms, assets, and campaigns into locally relevant programs, ensuring consistency of messaging and measurable impact across channels. Partner closely with the General Manager to identify and evaluate market opportunities, competitive dynamics, and potential portfolio expansion areas. Provide strategic, data‑informed input into business planning, forecasting, and long‑range brand development for the Italian market. Promote a culture of innovation and data‑driven decision‑making, challenging the status quo and fostering new ideas, processes, and partnerships to enhance brand performance and customer engagement. Customer Marketing & Execution Drive a customer‑centric and insight‑driven marketing approach, ensuring that brand plans and initiatives are based on robust data from healthcare professionals, patients, and payers. Lead the local adaptation and implementation of marketing materials, ensuring compliance with corporate guidelines and local regulations. Develop integrated, multichannel communication and engagement strategies, leveraging digital innovation and analytics to maximize effectiveness. Champion data‑driven marketing, using metrics, dashboards, and performance insights to continuously optimize campaigns, content, and customer engagement models. Introduce and champion innovative engagement formats that enhance reach, personalization, and value for customers. Monitor campaign performance, market share trends, and customer experience metrics to drive continuous improvement and ROI optimization. Cross‑Functional Collaboration Collaborate closely with Sales, Medical, Market Access, and Corporate Affairs teams to ensure full strategic alignment and effective execution. Act as the local ambassador for the Therapeutic Areas, ensuring continuous dialogue between local and global teams. Contribute to launch readiness and post‑launch performance by aligning local priorities and ensuring operational excellence. Foster a culture of collaboration, accountability, innovation, and data literacy within the marketing team. People & Budget Management Lead, develop, and inspire the local marketing team to deliver high performance, analytical rigor, and professional growth. Manage the marketing budget effectively, ensuring strategic allocation of resources and financial discipline. Qualifications 5 years of experience in senior marketing roles within the pharmaceutical industry. Solid expertise in both strategy and execution, across marketing and ideally sales functions. Proven experience in customer marketing, and in translating global strategies into impactful local implementation. Demonstrated ability to identify and evaluate new business opportunities and contribute to strategic decision‑making. Track record in driving innovation and data‑driven transformation in marketing processes, customer engagement, or go‑to‑market models. Strong analytical mindset with the ability to interpret complex data and convert insights into actionable plans. Excellent leadership and team management skills, with experience in a matrix organization. Strong understanding of the Italian healthcare market, competitive landscape, and customer needs. Exceptional communication, influencing, and presentation skills. Bachelor’s or Master’s degree in Marketing, Business, or Life Sciences. Fluency in English and Italian required. People come first at Ferring Get inspired from our commitment to advocate for everyone’s right to build a family, no matter who you are, where you live or who you love. Our inclusive support package – “Building Families at Ferring” provides equal and accessible policies for all employees who wish to start their family journey, ensuring a global standard, irrespective of location and role. Parental leave for both birthing and non‑birthing parents. We strive to build and maintain an inclusive and diverse workplace with equal opportunities and mutual respect for all employees regardless of their backgrounds and socioeconomic status. Note to agencies : this search is being managed by Ferring’s Talent Acquisition team. Kindly do not send us spontaneous profiles. Location : Ferring Italy Seniority level Not Applicable Employment type Full‑time Job function Marketing and Sales Medical Equipment Manufacturing, Pharmaceutical Manufacturing, and Research Services #J-18808-Ljbffr