Marketing Business Insight Specialist

Join to apply for the Marketing Business Insight Specialist role at Burger King Restaurants ItaliaAbout The CompanyJoin QSRP: where the good growth happens. Burger King is part of QSRP (Quick Service Restaurant Platform), a company dedicated to delivering mouthwatering food experiences to our 100 million customers annually through our 1,200+ restaurants and 7,000 employees throughout 9 key countries. Our product offering proudly represents a culturally diverse selection of burgers through our US-style Burger King, Belgian-rooted Quick, French style O'Tacos, the vibrant burger brand G La Dalle, Dunkin – the world leader in coffee and donuts, Chopstix – one of the most recognised Asian QSR brands in the UK.Date: 14 Nov 2025Location: Assago, IT, F Company: Burger King Restaurants ItalyAbout The PositionAre you passionate for Data and for Strategy? This is your role We are hiring a Marketing business insight who will help the company to understand market, customers, and competitors and use those insights to guide marketing strategy, product development, and business decisions. It is all about turning data into strategy.Key ResponsibilitiesConsumer Insights/Data analysis:Collects and analyses data from multiple sources to uncover the drivers behind consumer behavioursSegment and deep dive sales analysis to identify the causes of particular sales trends identifying why customers behave the way they do.Segment Sales Data and audiences based on needs, motivations, and demographics.Translate insights into actionable recommendations for marketing, product, and sales teams.Performance Measurement: Monitors and evaluates the effectiveness (and ROI) of promotion, pricing and marketing campaigns, using data-driven insights to optimize ongoing initiatives.Reporting & Storytelling:Build dashboards and reports to track KPIs.Present findings clearly to leadership – turning complex data into simple, compelling stories.Use visualization tools (e.g. Power BI) to make insights accessible.Marketing Strategy Development: Supports the definition of marketing strategies by leveraging insights to design more effective and personalized approaches.Business case creation about Promotion, New products launches and marketing activities in generalDesign Pricing strategies based on inflation, COGs and margin evolution and competitors movements.Analyze market trends, customer behaviors, and competitor movements with a particular focus on pricing and promotion.Strategic Collaboration: Works closely with cross-functional teams – such as Product Development, Supply Chain, Brand and Digital Marketing, Finance – to ensure that customer insights guide business decisions.What do you bring2-3 years experience as a Marketing business insight specialistBachelor’s degree in statistics, business, or related field is preferredGood command of Power BI is preferredStrong Analytical skillsObsession for Consumer’s behavioursObsession for SalesExcellent command of the English language along with written and verbal skillsExcellent in Italian language along with written and verbal skillsCreativity and an ability to produce innovative and original ideasWritten and verbal communication skillsTime and project management skillsTeam working skillsAs an individual you areDetail-Oriented – delivering precise, high-quality outputs.Customer & Business Focused – providing actionable insights for Marketing and the broader business.Analytical & Strategic – translating complex data into trends, opportunities, and strategic recommendations.Effective Communicator – presenting insights clearly to stakeholders at all levels.Proactive & Curious – anticipating needs and proposing new analyses.Data-Savvy – collaborate to improve data models, ensuring timely, accurate information, and exploring or suggesting innovative tools and processes to enhance data management.Why join us on your journey?Contribute to our mission of becoming the market leader in QSR sectorPlenty of career growth opportunities across all our international head quartersBecome part of a company where learning and development is in the heart of the cultureLoads of fun initiatives with your colleagues, many of them focused on giving back to the communityWe believe in a flexible and hybrid work model, but we also offer a modern and cool office environment for you to thrive inEnvironmental sustainability is in the center of the way we operateWe care about diversity, equity and inclusion and make everyone feel equally welcomedYou Also Get These BenefitsMeal vouchersAccess to company discounts and benefitsYearly bonus based on your performanceAll applicants will receive consideration for the job with no regards to race, color, religion, gender, sex (pregnancy included) and sexual identity and orientation, age, nationality, citizenship, physical or mental disability, military status, family or marital status, medical condition, or any other basis protected by national or local laws and regulations.Seniority levelMid-Senior levelEmployment typeFull-timeJob functionMarketing and SalesIndustriesRestaurantsReferrals increase your chances of interviewing at Burger King Restaurants Italia by 2xGet notified about new Marketing Specialist jobs in Greater Milan Metropolitan Area.#J-18808-Ljbffr