Marketing Specialist

We’re not in the wing business. We’re in the flavor business. Since opening in 1994, Wingstop has been on a mission to Serve the World Flavor. Today, we’re a $2B brand with 3,000+ restaurants globally and one of the fastest-growing concepts in the restaurant industry. In 2026, Wingstop will open its first brick-and-mortar restaurant in Italy, starting in Milan. This is a ground-zero launch in a high-potential market, and we’re building a small, entrepreneurial team to lead the brand’s entry and long-term growth. Our success is powered by our people and our values — what we call The Wingstop Way: entrepreneurial, service-minded, fun, and authentic. We move fast, we take ownership, and we win together. THE ROLE We are looking for a Marketing Strategist to lead the launch and early growth of Wingstop in Italy. This role owns the end-to-end marketing strategy for market entry — from brand awareness and launch execution to driving profitable sales and long-term brand equity. You will work closely with the franchisor, agency partners, and internal stakeholders to deliver a best-in-class brand opening and establish Wingstop with a new Italian consumer. This is a hands-on, high-ownership role. You will initially operate as a one-person function, with the opportunity to build a team as the business scales. YOUR IMPACT: Define and execute Wingstop’s entry-to-market strategy in Italy Lead a bold, culturally relevant brand launch that builds awareness, relevance, and excitement Drive launch KPIs and support same-store sales growth post-opening Establish Wingstop as a distinctive, crave-worthy brand with Italian consumers WHAT YOU’LL DO: Design and execute integrated marketing plans for brand launch and early growth Build brand awareness and cut-through through bold, culturally relevant storytelling Lead creative development across digital, social, content, PR, events, and in-store media Manage social media and paid digital activity via agency partners (or in-house where applicable) Work across PR, influencer marketing, ESG, and crisis communications to support brand reputation Use consumer insights, data, and analytics to optimize campaigns, drive transactions, and increase average ticket Partner closely with franchisor teams to ensure brand consistency and alignment with global guidelines Act as steward of Wingstop’s brand identity, visual system, and tone of voice across all touchpoints Analyze performance and translate learnings into actionable improvements Solve consumer and business challenges creatively and profitably, always keeping the guest at the center WHO YOU ARE 3–4+ years of relevant marketing experience Experience in restaurants, food & beverage, retail, or multi-location brands strongly preferred Strong understanding of digital, social, PR, content, and campaign development Comfortable working with agencies and senior stakeholders Mindset Entrepreneurial: Comfortable building from scratch and operating with limited resources Humble: Curious, always learning, open to feedback Hungry: Energized by fast pace, growth, and accountability Smart: High emotional intelligence, strong judgment, and excellent communication skills Cultural Fit Deep understanding of the Italian market, particularly youth culture (music, fashion, sports, art, entertainment) Fun, energetic, and passionate — you bring positive momentum to the team WHY THIS ROLE IS DIFFERENT First marketing hire for Wingstop Italy Rare opportunity to launch a global brand from zero in a major European market High visibility, real ownership, and the ability to shape the long-term brand blueprint Opportunity to grow a team and scale impact as the business expands #J-18808-Ljbffr