Community Manager

7 giorni fa


Parma, Italia MODE SEARCH Ltd. A tempo pieno

Mode Search is proud to be partnering with a global luxury brand - seeking a Senior Community & CRM Manager in the Parma Region of Italy. This is a rare opportunity to shape a next-generation loyalty programme and build an engaged, high-value community. As Senior Community & CRM Manager, you will play a pivotal role in driving customer loyalty, elevating experience, and delivering meaningful engagement across digital and in-store touchpoints. Working closely with senior leadership, you will combine data-driven CRM strategy with experiential activations to create unforgettable moments for high-value customers. The Role Launch a new Community strategy across all channels. Enhance the loyalty programme with exclusive activations and tiered benefits. Benchmark luxury and hospitality models to craft a unique proposition. Design and execute automated B2C communications (email, SMS, push, offline). Deliver seasonal campaigns to boost awareness, retention, and footfall. Collaborate with CRM, Marketing, Product, and Social teams on storytelling. Plan exclusive events, collaborations, and VIP activations. Build relationships with influencers, institutions, and premium brands. Use data and analytics to guide CRM strategy and personalised experiences. Lead and mentor the CRM Coordinator on operations and logistics. Report to the Marketing Director and manage senior-level collaboration. Maintain dashboards, insights, and GDPR compliance for guest data. Requirements Experience in Community Management, CRM, or loyalty strategy in luxury retail or hospitality. Strong knowledge of customer lifecycle, segmentation, and personalisation. Skilled with CRM systems, analytics, and digital tools. Excellent storytelling for a luxury audience. Strong stakeholder management and project leadership. Analytical mindset with data-driven insights. Fluent in English and Italian; other European languages a plus. Work Pattern Hybrid: 50% in the Office, 50% from Home On-site presence required for events or activations. Benefits Full Competitive Benefits Package Car Allowance Relocation Support To apply, please send your CV to or click the apply button. Please note: due to the volume of applications, only shortlisted candidates will be contacted


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