Online Media Manager

3 settimane fa


Milan, Italia Aaron King International A tempo pieno

Descrizione della societàItalian travel company active globally Specifiche della posizione: Developing and executing global online media strategy integrated with wider company marketing plans to support Company's business objectives Leading and managing online media team in the campaign planning, execution and reporting, liaising also with the different country units Coordinating the Media Agency and the Online Media suppliers (e.g. Google, Facebook) Developing Online Media activities mainly with a Performance-oriented approach (Paid Search and Display campaigns) to increase web visibility and traffic to enhance ecommerce Monitoring and controlling quantitatively and qualitatively the Online Media budget allocation and implementation Understanding analytics and measuring ROI Analysing media plan and performance using KPI’s Building and supporting business cases development together with the other Marketing departments and other business units Encouraging intra-company collaborations and making data-driven decisions



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