Global Marketing Specialist – Search

DEADLINE FOR APPLICATIONS11 October : 59-GMT01 : 00 Central European Time (Rome)WFP celebrates and embraces diversity. It is committed to the principle of equal employment opportunity for all its employees and encourages qualified candidates to apply irrespective of race colour national origin ethnic or social background genetic information gender gender identity and / or expression sexual orientation religion or belief HIV status or disability.ABOUT WFPThe World Food Programme is the world's largest humanitarian organization saving lives in emergencies and using food assistance to build a pathway to peace stability and prosperity for people recovering from conflict disasters and the impact of climate change.At WFP people are at the heart of everything we do and the vision of the future WFP workforce is one of diverse committed skilled and high performing teams selected on merit operating in a healthy and inclusive work environment living WFPs values (Integrity Collaboration Commitment Humanity and Inclusion) and working with partners to save and change the lives of those WFP serves.To learn more about WFP visit our website : follow us on social media to keep up with our latest news : YouTube LinkedIn Instagram Facebook Twitter TikTok.WHY JOIN WFPWFP is a 2020 Nobel Peace Prize Laureate.WFP offers a highly inclusive diverse and multicultural working environment.WFP invests in the personal & professional development of its employees through a range of training accreditation coaching mentorship and other programs as well as through internal mobility opportunities.A career path in WFP provides an exciting opportunity to work across the various country regional and global offices around the world and with passionate colleagues who work tirelessly to ensure that effective humanitarian assistance reaches millions of people across the globe.We offer an attractive compensation package (please refer to the Terms and Conditions section of this vacancy announcement).POSITION TITLEGlobal Marketing Specialist SearchORG UNITPrivate Partnerships Division (PSP)DUTY STATIONRome HQCONTRACT TYPERegular consultantDURATION11 monthsLINE MANAGER / SUPERVISORSupporter Acquisition LeadORGANIZATIONAL CONTEXTThe United Nations World Food Programme (WFP) is the largest humanitarian organization saving and changing lives 2023 alone WFP supported more than 150 million people by delivering food assistance in emergenciesandworking with communities to improve nutrition and build resilience. Work as hard as we might through drought and floods conflict and peace disasters natural or man-made the needs are immense and growing. To achieve a world with Zero Hunger the Private Partnerships Division (PSP) is investing in fundraising from individuals. WFPs individual fundraising programme is the fastest growing among our peer set (IFL Forum) and with ambitious plans for the next strategy period we aim to reach a cumulative income of USD 1.4 billion from . Unique in the sector WFP fundraises globally from a centralized team that reaches hundreds of millions of people in 180 countries. Our strategy is digital-first; we recruit supporters primarily through Meta Google and TikTok and provide a world-class supporter experience via email SMS Whats App outbound telephone and social media. The programme is currently expanding to support six core languages : English French Arabic German Korean and Chinese.PURPOSE OF THE ASSIGNMENTThe Global Marketing Specialist Search position sits within the Global Supporter Acquisition Team a team of eight that is primarily responsible for recruiting supporters through global paid media campaigns. Collectively across paid and organic search is the second largest driver of income from individuals after Meta. Currently we invest in paid search across Google Bing and Naver. The primary purpose of this role is to manage and optimise paid search activity globally with a secondary focus on maximising income from organic search.KEY RESPONSIBILITIESMonitor analyse and report on paid search performanceMonitor paid search performance daily across all financial and funnel metrics.Identify investigate explain and resolve any search performance issues.Analyze performance metrics over various timeframes to identify trends and opportunities.Regularly present and report on search performance against agreed targets.Contribute to data and attribution initiatives to understand channel performance.Set up and manage large-scale search campaigns across multiple platforms languages and countriesCreate launch and optimize global search campaigns for sudden-onset emergencies.Develop and execute seasonal search campaigns e.g. Ramadan tax time and GivingTuesday.Manage the launch of search activity in new markets as required e.g. Korea China.Manage the launch of new search platforms / products as required e.g. Naver Baidu PMax.Explore opportunities for country-specific search campaigns where appropriate.Implement a QA process to ensure all new campaign setups are proofread and error-free.Optimise search campaign budgets and ensure continuity of search ad spendRegularly calibrate advanced automated bid strategies in SA360 to maximise fundraising income.Ensure the optimal allocation of budgets across paid search campaigns and platforms.Coordinate with the Communications (COM) division regarding WFPs Google Grants