Principal UX Designer, Amazon.com, North American Stores Design, UPMT, Prime

Principal UX Designer, Amazon.com, North American Stores Design Job ID: | Amazon.com Services LLC Amazon North America Stores (NAS) Design organization is seeking a Principal UX Designer. Our team is dedicated to being the beacon of design excellence within the highly visual, emotive, and impassioned space where shopping and technology meet. We need your experience, optimism, and energy to build simple, fluid, and beautiful experiences that accommodate Amazon’s growing and diverse product selection (e.g. household basics, beauty, fashion, home and lifestyle, pets, automotive, electronics, and more), and give customers everything they need to make confident buying decisions while delighting them along the way. We are constantly spotting opportunities to set new standards and challenge the status quo, which is why we need people who are aligned with our leadership principles and ready to make a serious impact on our industry and the world. A Principal UX Designer role on our team offers the opportunity to lead the design of innovative retail and platform shopping experiences across multiple big, exciting, and diverse programs worldwide. Responsibilities Analyze customer problems and design delightful solutions that meet measurable business goals. Be a strong design advocate across the entire North American Stores Design team and a bar raiser for quality of work. Work across design verticals to standardize and educate others on design systems and visual languages. Work closely with product teams to develop use cases and high-level requirements. Quickly and thoroughly create process flows, wireframes, and visual design mockups as needed to effectively conceptualize and communicate detailed interaction behaviors. Create user-centered designs by considering market analysis, customer feedback, site metrics, and usability findings. Develop and maintain detailed user-interface specifications. Present design work to the user experience team, product team, and project stakeholders for review and feedback. Partner with development teams to build experiences: provide appropriate design specifications, create assets, and review finished interfaces. Experience designing and prototyping with tools such as Figma, Sketch, Photoshop, Illustrator, Axure, Keynote, and InVision. A Day in the Life A Principal UX Designer for North American Stores will be solving some of our most complex customer problems daily. You are expected to approach problems with a customer‑centric mindset first. Day‑to‑day, you will collaborate with other designers, researchers, product managers, and engineers to evolve our content discovery experience, leading design of our most important features and functionality. About the Team We’re an eclectic creative team of design, research, writing, and design technology professionals that share our experiences and help each other succeed. Our creative work impacts millions of customers, thousands of selling partners, and hundreds of coworkers every day. We hire people who are unafraid of bringing their authentic selves to work. Our inspiration and collaboration depend on the diversity of our teams and the inclusion of all voices in our process. We love a complex problem and moving fast in a growing and changing environment. We appreciate action and learning from mistakes. Championing our customers, placing their particular goals in the forefront, informing the collective design, and lifting customer empathy across the larger organization is our sweetspot. Our creative work impacts millions of customers, thousands of selling partners, and hundreds of coworkers every day and we are proud to be a part of it. Basic Qualifications 10+ years of design experience Experience with best practices for User Interface Design, Information Architecture, and Interaction Design Experience in life cycle design projects from design strategy through execution Bachelors Degree Preferred Qualifications Experience providing and effectively communicating strategic and tactical recommendations based on data Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner. Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $147,600/year in our lowest geographic market up to $244,000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign‑on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit This position will remain posted until filled. Applicants should apply via our internal or external career site. Posted: January 8, 2026 (Updated about 6 hours ago) #J-18808-Ljbffr