Senior Brand Manager

5 giorni fa

viù, piemonte, Italia Scholl Shoes Tempo pieno 90 € Contratto

Senior Brand Manager - Maternity Cover

Ficarazzelli-Bagni Italia, IT

As pioneer in the field of aspirational footwear, design and technology, Scholl offers a specialized product portfolio featuring unique comfort, proven technologies and contemporary design (for women and men) since over 100 years. By combining modern craftsmanship techniques, eco-conscious design, and sustainable materials, Scholl promotes personal well-being while reducing carbon footprints. Creativity defines our aesthetic, customization empowers our customers, and collaboration is our driving force. Scholl products are sold over 90 countries worldwide.

BRAND MANAGEMENT

  • Oversee the development of brand guidelines to guide internal and external stakeholders in maintaining brand integrity
  • Manage brand-related activities for product launches and Collaborations, being in contact with other functions and departments
  • Work closely with departments such as sales, product development to ensure a unified approach in delivery the brand promise
  • Monitor and manage marketing budget with efficiency and optimization as must haves

PR & COMMUNICATION

  • Develop PR & Communication Guidelines
  • Define PR strategies and communication plans both offline and online
  • Organize corporate and social events with a digital component and press-days
  • Press offices coordination, run bi-weekly meetings with markets to assist them in the implementation of the communication strategy
  • Develop press materials related to new product launches and corporate activities
  • Lead the development of global campaign and all main executions and updates, including offline and online media

QUALIFICATIONS & REQUIREMENTS

  • Bachelor’s degree in a relevant field; 5–7+ yearsof experience in Brand Management, Marketing, Communications, or related roles
  • Proven experience in managing international brands
  • Experience in product launches and integrated marketing campaigns
  • Solid experience in PR & Communications, preferably with agency/press office coordination
  • Experience in managing marketing budgets and optimizing investments
  • Experience in coordinating cross-functional and international projects
  • xysqume Previous experience in Fashion, Footwear, Beauty, Lifestyle, or Consumer Goods is preferred.
  • High proficiency in the English language
  • Advanced working knowledge of Office 365 applications including MS Outlook, Teams, Word, Excel, and PowerPoint; Comfortable to travel aboard;
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