Senior Media Manager EMEA

Join to apply for the Senior Media Manager EMEA role at Freudenberg Home and Cleaning Solutions . Working at Freudenberg: "We will wow your world" This is our promise. As a global technology group, we not only make the world cleaner, healthier and more comfortable, but also offer our 52,000 employees a networked and diverse environment where everyone can thrive individually. Be surprised and experience your own wow moments. Freudenberg Home and Cleaning Solutions is a business group of Freudenberg and a leading global supplier of branded cleaning systems as well as household and laundry care products. The portfolio includes brands such as Vileda®, Gimi®, Wettex® and Marigold®. The company employs more than 3,800 people and hosts a global distribution network. Benefits Diversity & Inclusion: We focus on providing an inclusive environment and recognize our diversity contributes to our success. International Opportunities: Grow in your career through international exchange and global job opportunities. Meal Allowance: We offer an allowance that makes meals more affordable. Performance Related Bonus: When you have an impact, you can reap the rewards. Career Changers: We look forward to your application, even if you do not have specific prior experience. All you need is the willingness to grow and develop. Location: Milano – Via dei Valtorta. Work mode: Hybrid Work. Department: FHP di R. Freudenberg S.A.S. You will support our team in the role of Senior Media Manager EMEA . Responsibilities Define and lead the EMEA Media Strategy, with a strong emphasis on traditional media (TV, OOH, Radio, Print), while ensuring seamless integration with digital and omnichannel activities. Act as the main liaison between global and EMEA teams, aligning on media guidelines, planning principles, and KPIs, and ensuring countries fully understand and execute the strategy. Steer and support countries in developing effective media plans, ensuring optimal reach, frequency, GRPs, and budget allocation across the funnel. Monitor media performance across all channels—especially TV and other offline touchpoints—establishing KPIs, tracking tools, and efficiency measurements. Extract insights and translate them into actionable recommendations for continuous improvement. Consolidate and challenge country media investment strategies to ensure consistency, effectiveness, and alignment with regional priorities. Oversee full compliance with GDPR and internal governance rules for all media-related processes. Lead social listening and consumer behavior tracking to enrich media planning, ensuring findings are integrated into EMEA brand and campaign strategies. Stay ahead of evolving media landscapes, particularly new opportunities in traditional and hybrid media formats, and drive innovation across the region. Qualifications Degree in Business Administration or Marketing, ideally digital/omnichannel management, communication or media management. 5–8 years of mixed working experience in a media agency and a FMCG company. Proven experience in media/omnichannel/digital marketing with strong understanding of full-funnel communication, media efficiency analysis and media management. Good technical knowledge of relevant digital tools for analytics & data management. Good understanding of the overall business in terms of its goals, customers, consumers and competitors. Proven leadership skills and ability to influence, innovate, collaborate and communicate with individuals and teams (local and regional / inter‑functional). Experience from marketing/brand management and from a multi-national company is advantageous. Fluent level of English; other languages considered a plus. The Freudenberg Group is an equal opportunity employer that is committed to diversity and inclusion. Employment opportunities are available to all applicants and associates without regard to race, color, religion, creed, gender (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity or expression, national origin, ancestry, age, mental or physical disability, genetic information, marital status, familial status, sexual orientation, protected military or veteran status, or any other characteristic protected by applicable law. Job Details Seniority level: Mid‑Senior level Employment type: Full‑time Job function: Sales, Marketing, and Product Management Industry: Motor Vehicle Manufacturing Location: Milan, Lombardy, Italy Salary: €50,000.00–€55,000.00 Posted: 22 hours ago #J-18808-Ljbffr