Marketing Manager

Job Description Shape the Future of Payments with Nexi in 2025. Envision a world where every transaction feels effortless, safe, and connected. At Nexi, we’re leading this transformation, building tools and solutions that redefine how the world pays. By joining us, you’ll play a part in creating the next generation of digital payments in an innovative, international environment. As an Independent Software Vendor Marketing Manager, you’ll join a collaborative and forward-thinking team based in Italy. Together, we work on partnering with local Independent Software Vendors (ISVs) to co‑develop and scale joint go‑to‑market plans that drive adoption of Nexi payment solutions among SME merchants and accelerate pipeline growth across the market. About Your Future Role In this position, you will: Develop and execute joint GTM strategies and integrated partner marketing campaigns (digital advertising, content, webinars, events, social) with Independent Software Vendor partners to generate qualified leads and pipeline. Own the partner marketing lifecycle for your market — partner acquisition, onboarding, lead nurturing, MDF management and performance reporting. Create partner enablement assets (playbooks, battlecards, decks, case studies and webinars) that help Partner Sales convert faster. Plan and deliver local partner events and build partner communities to increase engagement and brand awareness. Coordinate with Product, Proposition and Central Partner teams to localise offers and feed market insights into product and proposition development. Continuously monitor campaign performance and optimise using data and marketing automation/CRM insights. Manage local budgets, vendor and agency relationships to deliver campaigns on time and on budget. What Makes You a Great Fit We’re looking for someone eager to make a difference. Here’s what we value: Essential Qualifications Bachelor’s degree in Marketing, Business, or related field. Significant experience in B2B marketing with demonstrated partner/ISV marketing experience. Strong hands‑on experience with marketing automation and CRM tools (e.g., Marketo, HubSpot, Salesforce) and campaign analytics. Proven experience delivering integrated demand‑generation campaigns that drive measurable pipeline. Fluent English and Italian. Bonus Skills Experience working with cloud ecosystems and Independent Software Vendor go‑to‑market models (AWS, Microsoft, Google Cloud, Salesforce). Experience managing MDF/co‑funded partner programs and tracking ROI. Background in payments, fintech or SME marketing. Proven track record organising local partner events and community programmes. Knowledge of GDPR and EU marketing compliance. Even if you don’t check every box, your unique potential and willingness to learn could set you apart. What’s in it for You Attractive salary and a competitive benefits package to reward your expertise and contributions. Join an international team: Collaborate with experts from across Europe and bring your ideas to life in a dynamic, global environment. Grow and develop: Gain hands‑on experience and structured training through our PayTech University, designed to accelerate your career and help you reach your full potential. In Nexi there are always plenty of opportunities. Discover Life at Nexi We’re an international team of 10,000+ people across 25 countries, united by shared ambition and a passion for innovation. Learn more about our culture, Values, and how we’re shaping the future of digital payments. Visit our Life at Nexi page. Diversity and Inclusion at Nexi We are proud to be an equal opportunity employer: together, we succeed by embracing our differences and creating a future where everyone can thrive. Your Next Step Starts Here If this opportunity excites you, we’d love to hear your story. Submit your application today, and let’s shape the future of digital payments together #J-18808-Ljbffr