Marketing Manager

Get AI-powered advice on this job and more exclusive features.WE ARE BUILDING THE NEXT GENERATION HOSPITALITY BRAND. Our mission is to design experiential places for individual wellbeing and corporate culture optimization. Our purpose is to make city breaks and workations less apologetic, more purposeful and tuned to the self. Modern properties and offbeat places immersing guests within local experiences. A combination of public and private spaces flexing between community and quiet reflection. Hospitality transcending the whole and delivering a sense of self. A service geared to and placing emphasis on our guests’ and employees’ emotional intelligence. It is all about the brand experience, the brand story and the location; it is focused on the hotel, its design and art curation, its experiences and cultural programming.nowThe OpportunityThe Marketing Manager is an experienced marketer responsible for planning, developing, and implementing the hotel's marketing strategy, both from a business, sales, and technical perspective. The role involves overseeing the hotel's advertising and promotional activities, including digital, print, and social media channels. The manager will work closely with other departments to ensure marketing strategies align with the hotel's goals and objectives. The Marketing Manager will be part of the Management Team and work closely with the Head of Cardo Hotels and the hotel Sales team to ensure brand success.Core Work ActivitiesWebsiteManagement and audit of the main hotel website, apps, and microsite copy and images, keeping content up-to-dateAdding applicable hyperlinks to keep customers journey within the businessManagement of 3rd‑party sales sites such as preferred partners, sales resources, and CventDigital Marketing / SEA & SEOIn conjunction with our agency partners and Brand Director, create a strong integrated digital marketing strategy to support the launch of the hotelWork closely with our agency partners and Brand Director to create compelling design and performance adsActs as the liaison between the marketing department and advertising agency on the tactical advertising campaignsIdentify strengths and weaknesses and implement appropriate copy and images for paid search and paid socialContinuously update channels to improve SEOExecute email marketingContent CreationManagement and coordination of the existing content on behalf of the hotel in all online and offline channelsCoordination and support in the management of photo and video shootsWork with the relevant departments to create compelling content to support the creation of Rome as a destination to include activitiesFollow and implement brand photo guidelines and best practices on content creationCollateralManagement and coordination of the collateral project to include hotel, marketing, F&B & SpaOngoing management of all marketing collateral projectsCreation and coordination of the sales presentations and supporting sales tools requiredCreation and support on PowerPoint presentations for the Marketing team as requiredOnline Reputation Management (ORM)Identify local competitor set and build ORM goalsCreate, edit and audit ORM channels as necessaryIn conjunction with the responsible department heads support and guide on responding to reviewsTrain Operational Managers on ORM policyCreate and implement ORM review ranking trackerAudit all information to be uniform with the services on FS.comAudit and update OTA pages with appropriate imagery and copyMerchandising and GiftingCoordination of the merchandising project and customer gift programLocal PartnershipsContinuously look out for PR activities and opportunities to gain significant exposure, forging local partnerships with lifestyle brands and review opportunities for local level promotions and sponsorships to gain recognition and beneficial status within the communityManage the execution of hotel-sponsored events, community/government relations activities, and press promotional activitiesCandidate ProfileEducation and ExperienceBachelor's degree in Marketing, Public Relations, Business, or related major2 years’ experience in the marketing, digital or related professional area; hospitality marketing or digital advertising agency experience preferredQualifications, Skills & ExperienceProven experience in marketing, with a strong preference for experience in the hospitality industrySolid understanding of digital marketing tools and techniques, including social media, SEO/SEM, and email marketingExcellent communication and interpersonal skillsCreative thinker with strong analytical abilitiesAbility to manage multiple projects simultaneously and meet deadlinesManagement Competencies – LeadershipAdaptability – Maintains performance level under pressure or when experiencing changes or challenges in the workplaceCommunication – Conveys information and ideas to others in a convincing and engaging manner through a variety of methodsProblem Solving and Decision Making – Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to draw conclusions, develops and evaluates alternatives and solutions, solves problems, and chooses a course of actionManagement Competencies – Managing ExecutionBuilding and Contributing to Teams – Participates as a member of a team to move toward the completion of common goals while fostering cohesion and collaboration among team membersDriving for Results – Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment of goals; proactively takes action and goes beyond what is requiredPlanning and Organizing – Gathers information and resources required to set a plan of action for self and/or others; prioritizes and arranges work requirements to accomplish goals and verify work is completedManagement Competencies – Building RelationshipsCo‑Worker Relationships – Interacts with others in a way that builds openness, trust, and confidence in the pursuit of organizational goals and lasting relationshipsCustomer Relationships – Develops and sustains relationships based on an understanding of customer/stakeholder needs and actions consistent with the company’s service standardsGlobal Mindset – Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and verifies employees are given the opportunity to contribute to their full potential#J-18808-Ljbffr