Regional Commercial Product Marketing Senior Analyst
1 giorno fa
This role in summary For our Refrigeration Category in Beko Europe, we are looking for a Regional Commercial Product Marketing Senior Analyst. Reporting to the Sr. Manager Commercial PM for Refrigeration, you will play a key role in the product organization. You will focus on specific cluster/market(s) to grasp, consolidate and reflect local needs into new product introductions and range catalogues for the Europe region. You will collaborate cross-functionally with local, regional and global teams (e.g. Marketing, Supply chain, R&D, Finance), to drive the business growth of the largest MDA category in Europe. Your responsibilities will include Market Analysis & Consumer Insights Perform market analysis and identify local product and commercial gaps and opportunities Support consolidation and prioritization of those insights as inputs to the global product strategies Product Roadmap & Commercial Guidance Conduct competitive benchmark to define a competitive price positioning guidelines Coordinate cluster/country-based business cases for new product introductions - guiding pricing, volume potential, and SKU range definition Provide regional commercial guidance to local markets, ensuring roadmap execution in alignment with brand strategy and financial KPIs Range Management & Go-to-Market Execution Plan phase-in phase-out and process new SKU definitions Supervise new product launches in the cluster, ensuring timely delivery of B2B and B2C assets Drive range management across EU countries by defining and addressing local product needs and governing SKU complexity Sell-In Performance Analysis & Forecasting Analyze sales data to identify trends and build accurate projections based on market forecasts and product strategies. Perform gap analysis to highlight unmapped range and commercial needs of Europe range catalog Minimum requirements Master’s Degree in Economics, Business Administration or Engineering 2-5 years experience in a Marketing/Product management role preferably in Consumer Electronics sector (or similar industry) or Consulting Excellent knowledge of main MS office tools (e.g. Excel, Powerpoint) Fluent English Preferred skills and experiences Proactive, result oriented, stress resilient, enthusiastic to embrace new challenges Problem solving, analytical mindset Strong time-management and prioritization skills Team working, including frequent interactions with other functions Basic commercial acumen: pricing management and profitability assessment Interpersonal communication skills We are an equal opportunity employer. All applicants will be considered for employment without attention to race, sex, colour, national or social origin, ethnicity, religion, age, pregnancy, disability, sexual orientation, gender identity and expression, marital status or political opinion. For more information about us look at or follow us on LinkedIn. Looking for new opportunity? Review our career page here.
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Pavia (PV), Italia Beko Europe A tempo pienoRequisition ID: 63425 Beko Europe is a leading home appliances business, dedicated to changing the lives of our customers through a wide range of innovative and sustainable household products and solutions. It was established in 2023 as a result of an agreement between Arçelik and Whirlpool, with Arçelik owning 75 percent of the company and Whirlpool...
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