Sales Director, Retail Planning
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Drive channel development and sales growth for the Heavy Forklift product line in the Italian market — primarily responsible for identifying, recruiting, and developing dealer/distributor partners to build a strong sales channel network and achieve revenue/market-share targets.
Key Responsibilities
# Lead channel development across Italy: identify, recruit, and onboard new dealers/distributors
# Build and maintain long-term dealer relationships aligned with SANY’s sales strategy and brand standards
# Formulate and execute market development strategies, sales plans, and territory targets
# Drive dealer performance via business reviews, target setting, and incentive programs
# Feed local market intelligence into product positioning, pricing, and competitive strategy
# Equip dealers with product knowledge, sales tools, and marketing materials
# Represent SANY at trade shows/exhibitions
# Liaise with HQ sales, marketing, and product teams on market feedback and new launches
# Deliver sales forecasts, pipeline, and channel performance reports
Requirements
# Bachelor’s degree in Mechanical Engineering, Marketing, International Business, or related field
# Proven channel/dealer development experience in construction machinery, material handling, or heavy equipment
# Track record building dealer networks and managing channel sales
# Strong negotiation, relationship-building, and communication skills
# Fluent English and Italian
# Willing to travel extensively across Italy
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