Product Marketing Segmentation Lead

Product Marketing Segmentation Lead – ABB E-mobility ABB E‑mobility is transforming into a customer‑centric, solution‑led sustainable mobility company, looking for motivated and passionate individuals to join our team. The newly created ABB E‑mobility marketing and communications organization drives this transformation with a clear brand purpose: We support our customers to electrify mobility . It is our responsibility to position ABB E‑mobility as a reliable partner and authority in the industry. Role Overview We are seeking a Product Marketing Segmentation Lead for Public Charging to champion the voice of the customer across Charge Point Operators (CPOs) and Retail & Destination segments. You will play a strategic role in driving growth by shaping market‑facing narratives, segment strategies, and solution‑focused go‑to‑market plans. This is a high‑impact role at the intersection of product, sales, and customer success. Responsibilities Segment Go‑to‑Market Leadership: Develop and execute go‑to‑market plans for Public Charging solutions across CPO and Retail segments, including launch strategy, solution bundles, and sales enablement. Segment Messaging and Positioning: Define differentiated messaging and value propositions tailored to the needs of utility‑driven CPOs, retail networks, and destination site operators. Segment Strategy and Market Fit: Act as the customer advocate to product teams by bringing market insights, competitive intelligence, and segment requirements into the product development cycle. Commercial Solution Ownership: Collaborate with sales, business development, and pricing teams to shape compelling commercial offers that reflect the business models and ROI needs of public charging operators. Capture and Growth Strategy: Analyze trends, define target opportunities, and develop strategies to capture share in high‑growth sub‑segments including convenience retail, EV‑first networks, and destination fleets. Cross‑Functional Leadership: Partner with Product, Sales, and Engineering teams to align customer use cases, define solution outcomes, and ensure internal teams are equipped to win in the segment. Thought Leadership and Evangelism: Represent the segment internally and externally, building awareness and alignment around the evolving needs of public charging customers. Business Model Innovation: Explore emerging business models in public charging (e.g., S.a.a.S, revenue‑share models) and integrate these into go‑to‑market strategies. Metrics and Measurement: Define and track OKRs for solution adoption, commercial impact, and market share growth across CPO and retail customer segments. Requirements Bachelor’s degree in a relevant field (e.g., Business, Marketing Engineering, or a related discipline). A Master’s degree is a plus. 8‑12 years of proven experience in product marketing/product management, preferably B2B/B2C in a tech/platform capacity. Strong familiarity with the public charging ecosystem, CPO operations, or EV‑focused retail and site development is preferred. Excellent written and verbal communication skills, with the ability to distill complex concepts into clear and compelling messaging. Demonstrated experience in developing impactful marketing collateral, including sales enablement materials, presentations, and web content based on previous product launches. Proven ability to work cross‑functionally and collaborate with teams such as product management, sales, client success, and engineering. Strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines. Passion for sustainability, renewable energy, and driving positive environmental impact. Benefits Opportunity to join a company with great ambition on the path to becoming a global industry leader spanning hardware, software, and services. Collaborate with outstanding people: do great work and enjoy learning from each other. Make an immediate impact: New employees can expect to be given real responsibility from day 1; you are empowered to perform as soon as you join the team. Flexible location in Europe, ideally based near Delft/Amsterdam (NL) or Valdarno/Firenze (IT) as ABB E‑mobility grows its regional centers of excellence. Seniority Level Mid‑Senior level Employment Type Full‑time Job Function Marketing and Sales Industries Appliances, Electrical, and Electronics Manufacturing Please note that this job description is intended to provide a general overview of the position and does not encompass all responsibilities and tasks that may be required. #J-18808-Ljbffr