Marketing & Events Manager

We are seeking a dynamic, creative, and results-oriented Marketing & Events Manager to join AI4I – The Italian Research Institute for Artificial Intelligence for Industry . AI4I performs transformative, application-oriented research in Artificial Intelligence, driving the integration of AI into industrial processes, products, and services across Italy’s manufacturing, aerospace, and automotive sectors. In this role, you will strengthen AI4I’s commercial positioning and brand awareness among corporates, SMEs, and the broader innovation ecosystem. You will design and execute marketing initiatives, events, and campaigns that showcase AI4I’s expertise and position the Institute as a partner of choice for the adoption of Artificial Intelligence solutions in industry. Main ResponsibilitiesMarketingGo-to-market and positioning: support the marketing plan for target segments (Corporate, SMEs, startups, individuals), value proposition, messages (use cases). Campaigns and demand generation: support omnichannel campaigns, in coordination with Communication & Media Relations (email, B2B social media, paid/adv, webinars, newsletters, PR). Work closely with the Communication & Media Relations function to ensure consistency of messaging, alignment of communication strategies, and coordination with external agencies (briefings, supervision, budget control, and KPI tracking). Oversee digital campaigns in coordination with Communication & Media Relations, supervising external agencies and monitoring performance of paid and organic channels (social media, newsletters, website, PR). Manage marketing and dissemination activities within Horizon Europe and other consortia projects, ensuring compliance with EU visibility rules and effective engagement of project stakeholders. Events and InitiativesConceive, organize, and coordinate proprietary events (open days, tech showcases, demo days, short courses) and trade show/conference appearances (stands, speeches, partnerships), including logistics, suppliers, speaker agenda, and commercial follow-up. Oversee the full delivery of events, including venue booking, logistics, catering, technical set-up, and on-site coordination. Plan and manage AI4I internal events (e.g., meetings, team-building activities), ensuring smooth delivery and staff engagement. Provide operational support for AI4I’s internal meetings and high-level encounters (board meetings, partner visits), including logistics, room preparation, catering, and participant coordination. Content & assets: ensure that relevant content and materials (case studies, one-pagers, slides, demo videos, landing pages) are provided by internal stakeholders (R&D, PMO, and others) and coordinated for events and campaigns, translating research into value for the industry. Internal stakeholders: interface with Project Management, R&D, External Communications and commercial units. Vendor management: selection and coordination of agencies, services, and suppliers (graphics, printing, set-up, catering). Bachelor’s degree in Marketing/Communication, Economics/Management or related fields. 4–7 years in marketing and event organization, preferably in the tech/innovation or industrial sector. Experience coordinating with Communication & Media Relations or PR functions, ensuring alignment of messaging and campaign strategies. Ability to design and implement end-to-end events. Hands-on experience in the operational delivery of events, including venue booking, logistics, catering, and supplier coordination. Proven ability to gather and coordinate content contributions from internal stakeholders (e.g., R&D, PMO) for use in marketing assets and events. Experience supporting internal corporate events (team celebrations, institutional meetings, board or partner visits). Strong skills in measuring and reporting marketing campaign performance, including KPIs for digital and event activities. Excellent professional writing skills in Italian and English (at least C1), public speaking, and speaker management. Preferred Requirements (Nice to Have)Solid digital culture and familiarity with AI/Industry 4.0 topics (understanding industrial use cases and translating them into clear messages). Direct involvement in marketing, communication, or dissemination activities within Horizon Europe or other EU-funded consortia projects. Experience collaborating with multiple internal and external stakeholders (research centers, corporates, associations, universities) to co-develop communication assets and event formats. Organization and precision, management of multiple projects in parallel. Results-oriented and data-driven mindset (test & learn). Creativity in explaining complex industrial cases in a simple and concrete way. Ability to manage multiple stakeholders and secure timely content contributions from internal units (e.g., R&D, PMO, Business Development). Operational mindset with attention to detail in event logistics, ensuring high-quality participant and partner experience. Flexibility and adaptability to support both external promotional initiatives and internal institutional events. Capacity to work effectively within EU-funded consortia, ensuring collaboration across diverse international partners. What We OfferA unique opportunity to strengthen the visibility and industrial impact of one of Italy’s leading AI research institutes. A dynamic, innovative, and collaborative work environment at the intersection of science, technology, and industry. Direct engagement with top researchers, companies, and institutions in the AI ecosystem. Access to cutting-edge resources and support for creative, high-impact communication and event initiatives. Competitive compensation, commensurate with experience. ABOUT USAI4I – THE ITALIAN RESEARCH INSTITUTE FOR ARTIFICIAL INTELLIGENCE FOR INDUSTRIAL IMPACT AI4I has been founded to perform transformative, application-oriented research in Artificial Intelligence. AI4I is set to engage and empower gifted, entrepreneurial, young researchers who commit to producing an impact at the intersection of science, innovation, and industrial transformation. Highly competitive pay, bonus incentives, access to dedicated high-performance computing, state-of-the-art laboratories, industrial collaborations, and an ecosystem tailored to support the initiation and growth of startups stand out as some of the distinctive features of AI4I, bringing together people in a dynamic international environment. AI4I is an Institute that aims to enhance scientific research, technological transfer, and, more generally, the innovation capacity of the Country, promoting its positive impact on industry, services, and public administration. To this end, the Institute contributes to creating a research and innovation infrastructure that employs artificial intelligence methods, with particular reference to manufacturing processes, within the framework of the Industry 4.0 process and its entire value chain. The Institute establishes relationships with similar entities and organizations in Italy and abroad, including Competence Centers and European Digital Innovation Hubs (EDIHs), so that the center may become an attractive place for researchers, companies, and start-ups. AI4IThe Italian Institute of Artificial Intelligence for IndustryCorso Castelfidardo 22, 10129 TorinoCodice fiscale #J-18808-Ljbffr