RETAIL ACTIVATION ASSOCIATE
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At JTI we celebrate differences, and everyone truly belongs. 46,000 people from all over the world are continuously building their unique success story with us. 83% of employees feel happy working at JTI.
To make a difference with us, all you need to do is bring your human best.
Job title: Field Execution and Coach Associate
Department: Marketing - Retail Activation
Location: Firenze - Toscana, Italy
Reporting to: RETAIL ACTIVATION MANAGER
Role: Permanent
Annual Base Salary: EUR 33,500 – 44,450 gross/year.
Field Execution and Coach Associate (Torino / Piemonte)
- Supports the implementation and stabilization of the 121 execution model by ensuring that field execution standards are consistently applied, observed and reinforced.
- The role operates primarily on the field and acts as the operational extension of RAM2, contributing to execution excellence through real on-field observation, structured coaching support, capability reinforcement, and fact-based feedback to support 121 improvements.
- Identify execution and capability gaps, translating field observations into actionable coaching priorities and improvement opportunities.
As the Field Execution and Coach Associate in the area of Marketing, you will:
- Conduct regular on-field visits observing real execution across channels.
- Observe promoters and agency coordinators during live activities without pre-selection.
- Support structured coaching practices through 121 agencies coordinators and provide direct coaching when required.
- Deliver micro-enablement interventions such as modeling and role plays.
- Provide qualitative insights to RAM2 to support Weekly Focus Review and corrective actions.
Requirements
- Strong on-field observation and coaching capability
- Ability to work with execution standards and checklists
- Clear, factual communication style
- Comfort working in ambiguous or resistant environments
- Strong discipline and accountability mindset
- 3–5 years of experience in field activation, retail execution, sales support or similar roles
- Experience working with external agencies or outsourced field forces
- FMCG or structured retail environment preferred
- University degree preferred
- Italian and English
- High mobility required with frequent travel across assigned regions
- Regular presence on the field (majority of working time)
- Flexibility to adapt schedules based on operational needs
At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.
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