Manager Brand Development and External Relations

3 settimane fa

Brugherio, Lombardia, Italia QVC A tempo pieno
You will lead in the market and will develop a world-class communications plan for QVC, directly managing communication activities that promote, enhance, and protect the organization's brand and reputation in the market, aligning with the QI approach. You will be responsible for the development, integration, and implementation of a broad range of brand and communication activities in line with the strategic direction and positioning of the organization and its leadership. You will be an ambassador for the organization and will build relationships with the media. This role reports solid line to Brand Marketing & Customer Engagement (Market). You will have the following roles reporting into you: (i) External Relations Specialist, (ii) Brand Development Specialist,
We are currently looking for a Manager Brand Development & External Relations to join our team in Brugherio (MB) on a **fixed term contract**.
**Brand Development & Strategy + corporate responsibility**
- Create brand culture and develop brand equity through innovation (special initiatives) to drive business growth
- Ensure consistent understanding of QVC brand and aligned messaging among key internal & external stakeholders
- Drive evolution of consumer discovery by choice vs. by chance through special initiatives
- Drive the CR strategy, leveraging market level customer and brand insights Partner with Social & Community team to maximize efforts of each activity to expand reach/ audience outside proprietary platforms
- Partner with Merchandising/Broadcasting to manage / scout out celebrities to develop new brands and / or endorse current categories and programming
**External Relations**:
- Promote, maintain and enhance QVC reputation through the development of market level PR strategy (corporate, consumer, trade)
- Drive breakthrough brand marketing & communications strategies across all relevant channels & influence stakeholders to drive commercial growth (events, media alliances, advertising, co-marketing)
- Foster relationships with key opinion leaders in the business and finds visibility opportunities (eg. speaking opportunities, key notes etc)
- Partner with Internal Communications to help execute crisis communications, and work the People Team to align and manage "team member" branding
**Oversight**:
- Manage a local team of External Relations and Brand Specialists
- Monitor KPIs (from brand health to PR coverage)
- Define and manage a market budget in close cooperation with commercial partners, and guide local budget allocations
**Leadership & Growth Development**:
- Development of self and others; both technical and professional
- Provide role model coaching to team to develop Brand Marketing capabilities Inspire team and increase engagement

  • Brand Development Specialist

    3 settimane fa

    Brugherio, Lombardia, Italia QVC A tempo pieno

    Thank you for your interest in joining our team Qurate Retail Group comprises six leading retail brands - QVC, HSN, Ballard Designs, Frontgate, Garnet Hill and Grandin Road - all dedicated to providing a more human way to shop. Qurate Retail Group is the largest player in video commerce ("vCommerce"), which includes video-driven shopping across linear TV,...

  • Brand Development and PR Intern

    4 settimane fa

    Brugherio, Lombardia, Italia QVC A tempo pieno

    Thank you for your interest in joining our teamQurate Retail Group comprises six leading retail brands - QVC, HSN, Ballard Designs, Frontgate, Garnet Hill and Grandin Road - all dedicated to providing a more human way to shop. Qurate Retail Group is the largest player in video commerce ("vCommerce"), which includes video-driven shopping across linear TV,...

  • Junior Brand Manager

    3 settimane fa

    Brugherio, Lombardia, Italia GIGROUP A tempo pieno

    Gi Group S.p.A., agenzia per il lavoro (Aut.Min.26/11/04 Prot. N° 1101-SG - Iscr. Albo Informatico Agenzie per il Lavoro, Sez.I)for the Marketing Team of Haier Europe HQ wa are looking for a:Junior Brand Manager - InternshipAn exciting opportunity has arisen to contribute to the Marketing Team at Haier Europe. The Company is part of Haier Smart Home, the...

  • Beauty Product Development Manager

    1 settimana fa

    Brugherio, Lombardia, Italia beBee Careers A tempo pieno

    We are seeking a highly experienced Buying Manager Beauty to join our team based in Italy. As a key member of the Buying department, you will play a pivotal role in overseeing the development and expansion of QVC's brand strategy for the Beauty area.You will lead and develop a team of Buyers, Junior Buyers, and Assistant Buyers responsible for growing and...

  • Product Category Manager

    2 settimane fa

    Brugherio, Lombardia, Italia beBee Careers A tempo pieno

    We are seeking an experienced Buying Manager for the Beauty area to join our team.Main Responsibilities:Develop a product strategy that aligns with customer trends and QVC's brand strategy.Foster a curated assortment of products across proprietary and national brands.Oversee newness/external trends, support identifying growth brands, and acquire exclusive...

  • Data Strategy and Governance Executive

    2 settimane fa

    Brugherio, Lombardia, Italia beBee Careers A tempo pieno

    Data Strategy and Governance ExecutiveAs a key member of our organization, you will play a pivotal role in fostering value creation through our data assets and external ecosystem. We are seeking an individual who can envision data-enabled strategies, enable business outcomes through analytics, and establish robust data governance.Key Responsibilities:Create...

  • Junior Research and Development Assistant

    1 giorno fa

    Brugherio, Lombardia, Italia beBeeResearch A tempo pieno

    Junior Research and Development AssistantWe are seeking a highly motivated and detail-oriented Junior Research and Development Assistant to join our team. As a key member of our R&D department, you will be responsible for conducting research and development activities to improve our products.Job Description:Conduct research and development activities to...

  • HR Administration Manager

    17 ore fa

    Brugherio, Lombardia, Italia Haier Europe A tempo pieno

    Job Posting TitleHR Administration Manager - ItalyThe challengeAn exciting opportunity has arisen to contribute to the Human Resources Team at Haier Europe. The Company is on a journey to achieve ambitious business growth and leadership objectives in the region, and we need someone who is passionate, proactive, self-driven and motivated to join a team of...

  • Buying Manager

    1 settimana fa

    Brugherio, Lombardia, Italia QVC A tempo pieno

    We are looking for an experienced Buying Manager Beauty to join our Buying team based in Brugherio (MB) – Italy. Reporting into the Senior Manager Merchandising and Planning, you will oversee the development and expansion of QVC's brand strategy for the Beauty area.You will lead and develop a team of Buyers, Junior Buyers, and Assistant Buyers responsible...

  • Graphic and Communication Internship

    2 settimane fa

    Brugherio, Lombardia, Italia GIGROUP A tempo pieno

    An exciting opportunity has arisen to contribute to the Communication Office at Haier Europe. The Company is part of Haier Smart Home, the number one group globally in home appliances and among the Fortune Global 500 Companies. Haier Europe is on a journey to achieve ambitious business growth and leadership objectives in the region - where it can count on...