Italy Field Marketing

3 settimane fa


Milan, Italia Altro A tempo pieno

Italy Field Marketing (Marketing Specialist) Reporting to the Italy-UAE Marketing lead, the Field Marketing Consultant will drive demand and pipeline growth across Italy for Microsoft products and IT services to our prospective clients.This generalist role will cover a broad variety of high-impact, measurable marketing programs tailored to local market needs.ResponsibilitiesDevelop and execute integrated, multi-channel marketing campaigns (digital, events, webinars…) that drive pipeline and revenue growth across ItalyMeasure, track, report on, and optimize campaign performance; lead generation, pipeline impact, and ROI, using marketing insight dashboards and marketing automation platforms (e.g., CRM, Marketo, PowerBI…)Collaborate with leadership and sales to align on marketing priorities, target accounts, and to identify areas requiring strategic supportWork closely with the inside sales team to support lead qualification and nurturing, ensuring seamless follow-up and progression through the funnelPartner with key technology vendors and partners (e.g., Microsoft) on co-branded, co-funded go-to-market campaignsTranslate global campaigns into localized ones, leveraging digital, content, and event tactics to drive awareness, engagement, and conversion of decision-makers at every stage of the funnelManage agencies and 3rd party vendors, ensuring cost- and time-effective delivery of high-quality results contributing to your KPIsDrive the client evidence process in close collaboration with the business, and in some cases directly with the client, to continuously identify new opportunities for (public) client storiesContribute to knowledge and best practice sharing with other regional field marketers and the wider marketing organizationMaintain a deep understanding of market dynamics, buyer personas, and competitive landscape to continuously inspire and engage clients and prospectsJob qualifications5+ years of B2B marketing experience in IT consulting, professional services, or technology sectors, with a strong track record in demand generation, field marketing, and/or campaign managementAbility to multitask and coordinate cross-functional projects with high energy and a "get it done" mentalityExperience with stakeholder management across matrixed organizations.Strong team player with insights-driven analytical skillsProven success driving pipeline and revenue through multi-channel, data-driven marketing programs in a fast-paced environmentBusiness acumen and comfortable working closely with sales, including understanding of sales funnel metrics and sales cyclesSkilled in using CRM and marketing automation tools (e.g., Marketo) to execute, analyze, and optimize marketing activitiesExcellent written and verbal communication skills in Italian and EnglishSeniority levelMid-Senior levelEmployment typeFull-timeJob functionMarketingIndustriesIT Services and IT ConsultingWe’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.#J-18808-Ljbffr



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