Digital Marketing Specialist

Digital Marketing Specialist – Fluid-o-Tech Group 20094 Corsico, Lombardia We are an Italian manufacturing company with an international presence, active for over 75 years in the mechatronics sector. We design and produce volumetric pumps, proportional valves, and fluid control systems for the industrial, food & beverage, automotive, and medical sectors. We operate in B2B environments that are complex and highly technological, with a company culture oriented toward continuous innovation, experimentation, and excellence. That’s why we’re looking for curious, autonomous, and proactive individuals – people who thrive in fast‑paced, ever‑evolving contexts, with a strong results‑driven mindset and a collaborative, cross‑functional approach. The Role We are looking for a Digital Marketing Specialist with solid experience in communication and lead generation in B2B contexts. Whoever joins this role will become an integral part of the Marketing team, and will be responsible for designing, executing, and optimizing digital activities for lead generation and brand positioning through content, campaigns, and automated tools. Main Responsibilities Optimize content for search engines (SEO) and contribute to organic positioning. Design and implement lead generation campaigns (online and offline), aligned with a B2B funnel logic. Conduct interviews with clients and prospects to gather insights and strategic content. Work with and optimize CRM and marketing automation tools (e.g., HubSpot, Salesforce, ActiveCampaign or similar). Use AI tools and prompting techniques to support marketing activities. Monitor campaign performance and optimize based on KPIs. Collaborate with the sales team to ensure alignment between marketing and conversion. Requirements Degree and / or postgraduate qualifications / master’s in Digital Marketing and / or Artificial Intelligence. At least 4 years of experience in similar roles, gained in international digital marketing agencies or in multinational companies in high‑tech sectors. Experience in multi‑country projects is a plus. Excellent command of English (minimum B2 level). Proficient in digital tools and performance analysis, with a strong data‑driven mindset. Key Personal Qualities Results‑oriented and open to experimentation. Autonomy, proactivity, and ability to manage multiple projects simultaneously. Excellent communication and interpersonal skills. Strong collaborative attitude in cross‑functional teams. Ability to thrive in a fast‑paced environment with constantly shifting priorities. What We Offer The stability of an Italian company with international recognition in its reference markets. A stimulating and constantly evolving work environment, with high‑impact and challenging projects. Smart working : 1 day per week. Digital & Event Marketing Specialist – Generali Employee Benefits (GEB) 20057 Vedano Al Lambro, Lombardia Generali is one of the largest global insurance and asset management providers. Established in 1831, it is present in 50 countries. GEB is a global Employee Benefits platform that helps multinational corporates succeed by protecting and enhancing the wellbeing of their human capital. The Digital & Event Marketing Specialist role has a global remit and will assume responsibility for all GEB digital marketing platforms and support GEB Event Marketing Manager with the organization of events. This is a data‑driven role working closely with other members of the Marketing & Communications team, the sales organization, Global Analytics & Insights Team, and Operation departments to maximize business opportunities, improve our digital marketing, and support the event organization. Within the digital area Manage all our digital marketing platforms and automation, email marketing, surveys, video streaming and more. Actively contribute to implementing new tools and functionalities (e.g., Salesforce #J-18808-Ljbffr