Marketing, Digital

Questa posizione è in Barilla

Riassunto dell'opportunità da parte della Joinrs AI : Barilla offre un’opportunità per un Marketing, Digital & E-Commerce Intern con formazione in Marketing, Comunicazione o Business Administration . Il ruolo prevede il coinvolgimento in campagne digitali, email marketing e customer engagement in un ambiente dinamico. Tra i benefit la possibilità di lavorare in un contesto innovativo con esperienze pratiche di crescita professionale.

Il processo di selezione sarà interamente gestito da Barilla.

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At Barilla, we believe that every great journey begins with passion and a bold vision. From our humble beginnings in 1877 in a small shop in Parma, Italy, we’ve blossomed into a global leader in the food industry, guided by our commitment to progress and excellence.

Today, Barilla is an international group present in more than 100 countries and we are proud to be recognized as the world’s top food company by reputation. With 22 beloved brands in our portfolio, we are world leader for pasta, the number one choice for ready-made sauces in Europe, leader for bakery products in Italy, and for crispbread across Scandinavia with Wasa.

Our success story is written by a passionate team of almost 9,000 dedicated employees across 30 plants and offices worldwide, all united by a shared mission to nourish the future with purpose and passion.

Are you ready to add your unique flavor to our journey?

Job Purpose

Join Artisia by Barilla and experience the excitement of working in a dynamic, startup-like environment while contributing to a premium brand with real-world impact. As a Marketing, Digital & E-Commerce Intern, you will work on a hands-on project aimed at optimizing digital campaigns, email marketing and customer engagement, while also supporting the broader Artisia Team. This internship offers an exceptional opportunity to learn from experienced professionals, develop practical skills and contribute to meaningful initiatives that shape the brand’s presence both online and offline.

You will take ownership of a project focused on improving Artisia’s digital campaigns and customer interactions across:

• Social media & PR campaigns: Analyze performance, suggest optimizations and contribute to content creation.
• Email Marketing (DEM): Monitor engagement metrics, support segmentation and content optimization.
• Blog & Content Marketing: Contribute to the development of engaging blog posts and articles, aligned with brand messaging and SEO best practices, to support digital campaigns and drive customer engagement.
• Customer Care & Feedback: Collect and analyze feedback from social channels, website and other touchpoints, proposing actionable improvements.
• Marketing Presentations & Internal Communication: Assist in preparing presentations and creating materials to support internal communication and updates on marketing initiatives.

Key Activities

• Analyze performance of social media and PR campaigns (reach, engagement, conversion) and identify optimization opportunities.
• Support the creation of digital content for social channels and PR initiatives, ensuring brand consistency.
• Monitor and analyze email marketing campaigns (DEM), including open rates, CTRs and engagement metrics and propose improvements.
• Collect and analyze customer feedback from social channels, emails and other touchpoints to identify trends, suggesting enhancements for communication and engagement.
• Prepare reports with actionable insights and recommendations for campaign optimization and improved customer experience.
• Provide support to the team through daily activities, campaigns and projects, bringing an open-minded, proactive approach and a startup-like vision to problem-solving.

Learning Opportunities

• Hands-on experience in digital marketing analytics and campaign optimization.
• Exposure to integrated marketing communications across social, PR and email channels.
• Practical experience in customer care analytics and data-driven engagement strategies.
• Collaboration with cross-functional teams (business development, sales, R&D, finance) and external agencies.
• Development of a versatile skill set, adapting to multiple tasks and contributing creatively to team initiatives.

Requirements

• Master's Degree in Marketing, Communications, Business Administration or a related field (completed or in progre