Digital Media Specialist

Summary This position is assigned to the Non‑appropriated Fund (NAF) Marketing and Communications Branch (N94P); Fleet and Family Readiness Support Services (FFRSS); Commander, Navy Region Europe, Africa, Central (CNREURAFCENT); Naples, Italy. The incumbent serves as a Region Digital Media Specialist supporting Fleet and Family Readiness (FFR) Programs (N9), which include Family Readiness (N91), Fleet Readiness (N92), Housing (N93), and Support Services (N94). Duties Digital Media (70%) Ensures the consistency and accuracy of N9 website content, supports region and installation N9 marketing staff/content contributors, and identifies digital media solutions that enhance N9 region/installation marketing ability. Plans, develops, and executes all social media, web, and mobile aspects of N9 programs’ strategic marketing campaigns, establishing and maintaining effective relationships with installation program directors and key staff (internal and external audiences) to increase region‑wide awareness of FFR programs. Develops and manages digital content and media deliverables using linear and non‑linear web‑based applications (e.g., content management systems, databases, social and interactive multimedia). Maintains current web/mobile system information, coordinates with the development contractor on content and digital application updates, and provides suggestions for implementation of new methods, strategies, and communication approaches for FFR customers. Conducts studies to determine end‑user and hardware/software requirements, and recommends courses of action to achieve desired product/service output in support of digital content management. Communicates N9 success stories to Navy leadership, internal media, and external media. Coordinates with the CNREURAFCENT Public Affairs Officer (PAO) to develop and facilitate relationships that promote N9 programs throughout the region. Maintains FFR brand and messaging standards on all digital media solutions. Provides technical content support, training, and service to region and installation N9 program directors, marketing staff, and content contributors. Provides expert support on matters relating to web communications to increase awareness, interest, and desire that guide FFR leadership in influencing action, conviction, and commitment from its customers. Uses a variety of digital marketing techniques, including social media platforms, mobile instant messaging, wireless text messaging, electronic newsletters, digital advertisements, podcasts, and other interactive technologies, to share information about N9 programs. Maintains and enhances N9 programs’ website presence in compliance with Department of Defense (DoD) and Department of the Navy (DON) policies. Updates websites internally using content management systems. Performs regularly scheduled digital media, social media, and site audits to identify, diagnose, and report or repair website issues such as broken links, typographical errors, and formatting inconsistencies. Regulates and manages access rights for field staff users accessing the content management systems. Updates and maintains websites/mobile solutions and assists with data validation and data entry as required. Identifies analytics and user‑experience measurement mechanisms, creates methods of reporting and tracking to analyze the effectiveness of N9 digital marketing efforts. Conducts research and makes recommendations based on findings to the Branch Head regarding digital media communications and software. Commercial Sponsorship (15%) Oversees all aspects of the Commander Navy Installations Command (CNIC) Commercial Sponsorship and Advertising Program for CNREURAFCENT, including strategy development, matching target populations and events with potential corporate sponsors, costing events, determining sponsorship opportunities, pricing sponsorships, soliciting sponsorships, developing proposal packages, and approving sponsorship contracts. Works closely with the Regional Office of General Counsel (OGC) and CNIC to ensure legal obligations are met. Provides training on the Commercial Sponsorship Program policy and processes to installation program directors and sponsorship coordinators. General Duties (15%) Develops marketing and strategic plans to maximize patron utilization and satisfaction while enhancing N9 programs’ self‑sufficiency and/or profitability. Develops marketing and promotional materials for N9 programs at Remote Sites, including design, composition, printing, production, and distribution. Requirements Subject to satisfactory completion of background investigation, including National Agency Check with Inquiries (NACI). Must possess a valid state driver’s license. Occasional travel of less than 20% may be required. This position is telework eligible in accordance with agency policy. Qualifications One year of specialized experience equivalent to the NF‑04/GS‑09 grade level. Specialized experience includes using a variety of digital marketing techniques, developing and managing digital media content, and maintaining web and mobile system information. Knowledge of the mission, goals, and principles associated with the management of the N9 programs, and strong marketing connections, resourceful networking, and information‑gathering skills. Knowledge of established DoD, DON, and CNIC policies, procedures, and instructions that impact N9 programs’ mission. Knowledge of DoD, DON, and CNIC‑mandated communication requirements, including media relations, internal media, social media, website policies, and community relations. Knowledge of digital marketing principles and awareness of the latest trends in customer outreach. Knowledge of website/mobile solutions best practices and emerging trends/technologies. Knowledge of effective strategic communications principles and practices. Knowledge of software programs and content management systems. Knowledge of website and mobile coding. Knowledge of grammar and media style guide requirements. Knowledge of desktop publishing, content management systems, graphic design, digital photography, and video software programs, and other software programs to prepare or coordinate the production of marketing products. Skill in developing and implementing marketing strategies and campaigns to increase awareness and acceptance of N9 programs and services. Skill in web writing and editing. Skill in troubleshooting potential issues with FFR digital platforms. Skill in analytical and creative ability, resourcefulness, and initiative to accomplish a broad spectrum of tasks independently. Skill in establishing and maintaining effective and cooperative working relationships with representatives of community organizations and leaders. Ability to produce written materials that convey complex and sensitive information. Ability to work effectively and harmoniously with high‑level officials in military, other government, and civilian organizations. Ability to communicate effectively both orally and in writing. Additional Information Candidates should be committed to improving the efficiency of the federal government, passionate about the ideals of our American republic, and committed to upholding the rule of law and the United States Constitution. #J-18808-Ljbffr