Head of Marketing Italy

Your day at Ferring At Ferring Pharmaceuticals, we help people around the world build families and live better lives. We are entrepreneurial and innovative, with a global team focused on scientific advances in the areas of reproductive and women’s health, gastroenterology and urology. Ferring + You is all about working together and sharing ideas, so that we can bring science to life for patients around the world.Our Commercial teams collaborate as trusted partners with patient groups, clinicians, policy makers and the scientific community to identify and develop new opportunities to help patients. Customer centric, we offer an empowering, entrepreneurial culture – and a place to thrive and grow.As Head of Marketing Italy you will be responsible for defining and executing the local marketing strategy, ensuring full alignment with Ferring’s global and regional directions while adapting and implementing corporate materials and initiatives to the Italian market. This role combines strategic thinking, customer marketing excellence, innovation, and a data-driven mindset to drive growth, strengthen Ferring’s brand positioning, and identify new business opportunities together with the General Manager.Strategic LeadershipDesign and implement theItalian marketing strategy , ensuring alignment with global brand strategies and corporate objectives.Translate global marketing platforms, assets, and campaigns intolocally relevant programs , ensuring consistency of messaging and measurable impact across channels.Partner closely with theGeneral Managerto identify and evaluatemarket opportunities , competitive dynamics, and potential portfolio expansion areas.Providestrategic, data-informed inputinto business planning, forecasting, and long-range brand development for the Italian market.Promote aculture of innovation and data-driven decision-making , challenging the status quo and fostering new ideas, processes, and partnerships to enhance brand performance and customer engagement.Customer Marketing & ExecutionDrive acustomer-centric and insight-driven marketing approach , ensuring that brand plans and initiatives are based on robust data from healthcare professionals, patients, and payers.Lead thelocal adaptation and implementationof marketing materials, ensuring compliance with corporate guidelines and local regulations.Developintegrated, multichannel communication and engagement strategies , leveragingdigital innovation and analyticsto maximize effectiveness.Championdata-driven marketing , using metrics, dashboards, and performance insights to continuously optimize campaigns, content, and customer engagement models.Introduce and championinnovative engagement formatsthat enhance reach, personalization, and value for customers.Monitor campaign performance, market share trends, and customer experience metrics to drive continuous improvement and ROI optimization.Cross-Functional CollaborationCollaborate closely withSales, Medical, Market Access, and Corporate Affairsteams to ensure full strategic alignment and effective execution.Act as thelocal ambassadorfor the Therapeutic Areas, ensuring continuous dialogue between local and global teams.Contribute tolaunch readinessand post-launch performance by aligning local priorities and ensuring operational excellence.Foster aculture of collaboration, accountability, innovation, and data literacywithin the marketing team.People & Budget ManagementLead, develop, and inspire the local marketing team to deliver high performance, analytical rigor, and professional growth.Manage themarketing budgeteffectively, ensuring strategic allocation of resources and financial discipline.Behind our innovation…There’syou5 years of experiencein senior marketing roles within the pharmaceutical industry.Solid expertise in bothstrategy and execution , acrossmarketing and ideally salesfunctions.Proven experience incustomer marketing , and in translating global strategies into impactful local implementation.Demonstrated ability toidentify and evaluate new business opportunitiesand contribute to strategic decision-making.Track record indriving innovation and data-driven transformationin marketing processes, customer engagement, or go-to-market models.Strong analytical mindset with the ability to interpret complex data and convert insights into actionable plans.Excellentleadership and team managementskills, with experience in amatrix organization .Strong understanding of theItalian healthcare market , competitive landscape, and customer needs.Exceptionalcommunication, influencing, and presentationskills.Bachelor’s or Master’s degree inMarketing, Business, or Life Sciences .Fluency inEnglish and Italianrequired.People come first at Ferring Get inspired from our commitment to advocate for everyone’s right to build a family, no matter who you are, where you live or who you love.Our inclusive support package – “Building Families at Ferring” provides equal and accessible policies for all employees who wish to start their family journey, ensuring a global standard, irrespective of location and role. Parental leave for both birthing and non-birthing parents.Extended support on family building journey.Making a difference in the life of millions of people means we succeed by working together. Our diverse backgrounds, experiences, expertise, and perspectives enable us to find solutions to even the most challenging problems, and our success is tied to each team member’s contributions. Imagine the power of your career when it’s Ferring + You.Behind our purpose…There’syou If our mission and your vision are aligned, please applyWe strive to build and maintain an inclusive and diverse workplace with equal opportunities and mutual respect for all employees regardless of their backgrounds and socioeconomic status.Note to agencies: this search is being managed by Ferring’s Talent Acquisition team. Kindly do not send us spontaneous profiles.Location:Ferring Italy#J-18808-Ljbffr