CRM Specialist

About Us SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world. CRM Specialist Madrid (ES) or Milan (IT) / Hybrid Here at SharkNinja, we take pride in delivering 5-star products; we refuse to settle for anything less. Our customer experience should be different. Due to our rapid expansion into new and emerging markets, we are on the lookout for our next CRM superstar. In this role, you will support the team in creating best-in-class, innovative CRM marketing campaigns. You will own and produce compelling, engaging communications (email and mobile), and optimize the entire customer lifecycle—prospecting, nurturing, and re‑engaging customers. You’ll be self‑motivated with a “can‑do” attitude. What You’ll Do Support the ES and IT E-Commerce teams by building and scheduling CRM campaigns that drive user engagement, conversions, and repeat purchases. Build effective, automated lifecycle campaigns across markets, including retargeting, cross‑selling, and reactivation initiatives. Deliver highly personalized and innovative communications that reach target audiences with the right message at the right time. Proactively explore data acquisition opportunities to support market growth and penetration. Work with designers/content writers to build, manage, and execute campaigns end‑to‑end, ensuring all communications have engaging, dynamic, and effective content, and that the customer experience is frictionless. Segment audiences to ensure the right messages are delivered at the right time to maximize performance. Analyze audience insights and identify opportunities to improve CRM activities and email list growth. Report on CRM KPIs and success metrics, providing data‑driven insights and recommendations to senior stakeholders. Thoroughly proofread, test, and amend creatives where necessary. What You’ll Bring 1+ years’ experience in a CRM role, with an emphasis on engagement and optimization. Fluency in both Spanish and Italian (written and spoken). Naturally organized, able to manage several different projects at once. Task‑oriented, comfortable working to tight deadlines, and able to prioritize. Fastidious about detail, with a good instinct for creative design. An understanding of HTML and Liquid to personalize communications. A strong communicator and collaborator, able to build effective cross‑functional relationships. Interested in digital, loyalty, and CRM, and aware of emerging trends. Highly numerate, comfortable working with data, interpreting it to draw conclusions, and unlocking insights to optimize performance. Naturally calm under pressure. Empathetic and able to build relationships with a wide variety of stakeholders. Experience building emails using tools like Listrak (ESP) is preferred but not essential. Personal qualities we’re looking for Vocal within the team, with the ability to influence and accelerate progress. Thinks quickly on their feet. Able to tell a compelling story; speaks with passion, enthusiasm, and vitality. Raises the bar, seeks input, and looks for ways to make things better. Anticipates and diagnoses challenges. Tackles conflict head‑on. Our Culture At SharkNinja, we don’t just raise the bar—we push past it every single day. Our outrageously extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home. What We Offer We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high‑impact learning programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. To gether, we won’t just launch products— we’ll disrupt entire markets. Diversity, Equity, and Inclusion At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA. Learn more about us Life At SharkNinja Outrageously Extraordinary Candidate Privacy Notice For candidates based in all regions, please refer to this Candidate Privacy Notice. For candidates based in China, please refer to this Candidate Privacy Notice. For candidates based in Vietnam, please refer to this Candidate Privacy Notice. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at #J-18808-Ljbffr