Senior Brand Manager
4 settimane fa
Company DescriptionAbbVie’s mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people’s lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at Description ScopeLead and define the Brand Strategy, coordinating the Marketing Team, according to global and local processes and procedures.Main Responsibilities Business & Financial Acumen Budget allocation and monitoringMonthly performance analysisBrand S&OP preparation1-year Financial Plan & Long-Range PlanAnalysis to Insights Market & Brand Analysis and Market ResearchTrends monitoring and Market/Competitive/Customers actionable insights collectionCustomer Strategy Lead the development of the Brand & Functional Plan, coordinating the inputs of all Brand/In-Field Team members, in alignment with the Brand strategic framework defined under the supervision of the Business Unit Manager.Marketing Mix Optimization Ensure & coordinate the implementation of all activities related to the Functional PlanProvide an innovative and patient‑centric mindset and a multi‑stakeholders approach to meet strategic Brand objectives.Effective Engagement Responsible for the Customer engagement digital evolution and the delivery of Advanced Customer ExperiencesCoordinate the execution of the In-Field team excellence main processes and ensure the understanding of their purpose from the Infield team.Internal & External Stakeholder Alignment Leverage strong relationships with international and local internal stakeholdersDemonstrate comprehensive understanding of the external stakeholders’ needs and behaviors through effective presence on the field and robust connection with In-Field Team.Qualifications Degree level education (or equivalent), preferably Life Sciences or EconomicsMinimum 5 years of relevant experience with proven track record of success within Biotech/PharmaPeople management experienceStrategic Thinking mindsetLeadership; CoachingSolid working knowledge of healthcare environmentProject Management skillsLocal and international mobilityEnglish language proficiency verbally and in writingPreferred Infield ExperienceKnowledge within specialized therapeutic area (Immunology, Rheumatology)Product launch management supportAdditional Information & Main Stakeholders External: Patients, Health Care Professionals, Key Opinion Leaders, agencies (MR, PR, digital)Internal: In-field teams, Brand Team, Brand Team Leader, Area Commercial, Affiliate Management TeamAbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled. US & Puerto Rico only – to learn more, visit US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:
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