Sr Channel Marketing Specialist M/F/D

Join to apply for the Sr Channel Marketing Specialist M/F/D role at Honeywell .Job DescriptionWe are seeking a highly motivated and results-driven Customer Marketing Sr Specialist to drive the execution of vertical and country marketing growth plans for Building Automation in Italy.In this role, you will be responsible for accelerating demand generation in Italy through the development of vertical specific and country growth marketing plans, and the execution of these comprehensive plans, making use of marketing shared services for creative and content, media and events.Your ability to understand customer needs, translate into a value proposition to ensure that local sales and customer marketing objectives are captured and acted on, as well as the overall business goals, is essential for success in this role. Through the use of account-based marketing, your work will deliver impact with campaigns that strengthen customer relationships, grow engagement with target audiences, enhance brand perception, new product introduction (NPI) awareness, and contribute to the overall success and profitability of the company.The successful candidate will have a track record in delivering measured results through planning, managing and executing marketing campaigns at country level. The candidate will also have excellent communication skills, and the ability to thrive in a fast-paced environment.ResponsibilitiesDevelop and execute comprehensive vertical specific and country growth marketing plans in Italy that align with Building Automation business goals, optimizing partner and end-user engagement that generates a strong sales pipeline through campaigns and eventsIncrease reach and engagement through the use of account-based marketing, and ensure that communications and outreach efforts is adapted in local language to resonate with customers in Italy translating into increased country footprintEnsure that the marketing shared services for creative and content effectively deploys the value proposition in collateralsBuild and maintain strong relationships with the direct and indirect commercial teams and verticals sales in Italy to capture continuous improvement for campaignsOversee the planning, execution, and performance evaluation, in collaboration with the marketing shared services for creative and content, media and events, of promotions, integrated marketing campaigns for verticals, NPI or other impact campaigns designed to engage customers and drive revenueLead the management of Marketing Development Funds (MDF) with key channel partners and distributors and coordinate the development of joint marketing initiatives to maximize their reach and effectiveness in ItalyLead the development and execution of small local events, targeting different audiences including end-users, specifiers, and partners to foster connections, build new relationships and generate revenueLeverage collaborations with sales in Italy and customer marketing to ensure alignment and maximize impactQualificationsProven experience of at least 6 years in channel marketing or related rolesDemonstrated success in developing and executing channel marketing strategiesStrong analytical and strategic thinking skillsProficiency in demand generation and lead generation strategiesExperience in utilizing marketing automation platforms and CRM systemsKnowledge of distribution and partner channel dynamicsWe ValueBachelor's degree in Marketing, Business, or related fieldMaster's degree in Marketing or Business Administration (preferred)Passion for driving channel growth and maximizing sales opportunitiesProven track record of developing successful channel marketing programsExperience in the technology or manufacturing industry (preferred)We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.About UsHoneywell helps organizations solve the world's most complex challenges in automation, the future of aviation and energy transition. As a trusted partner, we provide actionable solutions and innovation through our Aerospace Technologies, Building Automation, Energy and Sustainability Solutions, and Industrial Automation business segments – powered by our Honeywell Forge software – that help make the world smarter, safer and more sustainable.Seniority levelMid-Senior levelEmployment typeFull-timeJob functionMarketing and SalesIndustries: Appliances, Electrical, and Electronics Manufacturing#J-18808-Ljbffr