Regular Giving Coordinator

Your privacy is important to us**DATE LIMITE DE CANDIDATURE**26 February :59-UTC+01:00 heure d’Europe centrale (Rome)*WFP celebrates and embraces diversity. It is committed to the principle of equal employment opportunity for all its employees and encourages qualified candidates to apply irrespective of race, colour, national origin, ethnic or social background, genetic information, gender, gender identity and/or expression, sexual orientation, religion or belief, HIV status or disability.***ABOUT WFP** The World Food Programme is the world’s largest humanitarian organization saving lives in emergencies and using food assistance to build a pathway to peace, stability and prosperity, for people recovering from conflict, disasters and the impact of climate change.At WFP, people are at the heart of everything we do and the vision of the future WFP workforce is one of diverse, committed, skilled, and high performing teams, selected on merit, operating in a healthy and inclusive work environment, living WFP's values (Integrity, Collaboration, Commitment, Humanity, and Inclusion) and working with partners to save and change the lives of those WFP serves. To learn more about WFP, visit our website: and follow us on social media to keep up with our latest news: , , , , , . **ORGANIZATIONAL CONTEXT**The Private Partnerships & Fundraising Division (PSP) is responsible for mobilizing resources from the private sector to support the World Food Programme’s (WFP’s) global mission. WFP is the world’s largest humanitarian organization saving lives and changing lives, delivering food assistance in emergencies and working with communities to improve nutrition and build resilience. Every day, over 5,000 WFP-chartered trucks are on the road, supported by around 80 aircraft and 20 ships delivering food and assistance to those in need. Despite our efforts, the needs remain immense and growing, driven by a deadly combination of conflict, climate shocks, economic instability, and forced displacement. As of 2025, over 345 million people face acute food insecurity across 79 countries. To meet these needs and build a more sustainable, predictable, and flexible funding stream, we began investing in growing our individual giving programme in 2019 and, this year will have completed the first phase of our strategy ). WFP’s second phase of the private sector strategy for 2025–2030 sets out an ambitious plan to further scale income from individuals, enabling us to reach more people with life-saving assistance. Our approach is digital-first, leveraging global reach and cost-effective tools to engage supporters worldwide. In addition to digital channels we are now expanding into Face-to-Face (F2F) and Direct Response Television (DRTV) fundraising to diversify acquisition and deepen engagement. This centralized, global strategy positions WFP to leapfrog traditional models and build a robust individual giving programme that delivers long-term impact.**INDIVIDUAL FUNDRAISING**WFP’s Individual Giving programme launched in 2019 and has grown into a USD +50 million annual operation, raising over USD 100 million in its first five years. The programme is built around a digital-first strategy, led by a centralized global team that recruits supporters primarily through digital channels. We deliver a multi-lingual, multi-channel supporter experience, designed to offer a best-in-class donor journey. Donors are recruited in English, French, German, Spanish, and Arabic, with additional capabilities in Korean and Chinese. Supporter engagement is delivered through email, SMS, WhatsApp, outbound telephone, and Meta. To expand reach and diversify acquisition, Face-to-Face (F2F) and Direct Response Television (DRTV) fundraising are being introduced as complementary channels in the next phase of our strategy. Looking ahead, the programme aims to scale significantly, targeting USD 100 million in annual income by 2030. A key focus will be growing the volume and value of regular donors, with a goal of 50% of income coming from a sustainable base of regular giving by the end of the strategy period.The Regular Giving Coordinator will play a vital role in ensuring long-term donor commitment and loyalty. By focusing on retention and donor development strategies, you will help strengthen the connection between supporters and WFP’s mission. Through stewardship, engagement initiatives, and strategic coordination, your work will enhance donor satisfaction, improve retention, and increase lifetime value – making a tangible impact on the success of our fundraising efforts and the lives of millions.**KEY RESPONSIBILITIES** **Regular Giving Retention & Stewardship Support** • Assist in developing and implementing donor retention strategies to reduce attrition and increase donor loyalty and value through a coordinated, multi-channel approach.**Outbound Telemarketing Operations** • Coordination of day-to-day tasks (including data transfers-imports/exports, weekly reconciliation of data, follow-up of invoices etc.). • Coordinate with external agencies to ensure smooth execution of campaigns including briefing and call listening etc. • Monitoring daily results. • Help improve processes to increase efficiency.**Multi-lingual, multi-channel donor journeys (Email, Telemarketing, SMS and Whatsapp)** • Coordination of email journey content refreshes, including conducting information hunting and fact-checking, working with related stakeholders to find relevant content and resources. • Coordination of translations, proofreading, and troubleshooting of journeys. • Monthly review of journey performances. • Assisting in the development of new journeys.**Email Marketing and other marketing channels** • Coordination of RG related content development including appeals, thank you emails, impact reports, engagement messages (from data brief to creative brief to follow up on translations and proofreading and troubleshooting). • Coordination and monitoring of the RG programme related A/B tests including creation of new donation forms, coding, and performance analysis. • Liaising with other team members from planning to execution. • Support with special projects and undertake additional responsibilities as required.**Data Management, Monitoring and Reporting** • Weekly monitoring of all SX RG channel results and share results in relevant channels. •Daily/weekly/monthly monitoring of regular giving payments, report issues and support in troubleshooting/resolving issues. • Support the extraction and analysis of donor retention data to inform decision-making. • Assist in preparing reports on key retention metrics, such as donor retention, engagement levels, and donor lifetime value. • Ensure donor feedback and retention insights are integrated into program improvements. • Inform data analyst team on changes to campaigns, campaign codes to ensure accuracy of reports**Administrative & Coordination Support** • Provide administrative support for retention-focused campaigns, including scheduling meetings, preparing documents, and coordinating logistics, when necessary.**KEY DELIVERABLES** • RG retention and development campaigns are delivered on time and aligned with the Supporter Experience team objectives and action plan • Performance reports are monitored regularly and shared with the team • Donor journeys are maintained and regularly reviewed and updated • All RG content (emails, appeals, reports) is coordinated and delivered on schedule**QUALIFICATIONS AND EXPERIENCE** **Education** Bachelor’s degree in marketing, business administration, communications, or a related field.**Technical and Soft Skills** •Proficiency in MS Office and familiarity with CRM, reporting and project management systems (e.g., Salesforce, Asana, Tableau or similar) • Ability to work to deadlines and follow clear instructions • Strong#J-18808-Ljbffr