Senior Merchandising Manager Franchise

Drive Planning and Buying process for Franchise. Lead and orchestrate OTB planning, defining optimal volumes to provided channel ranges. Input on pre-season planning and steer in-season trading decisions to meet store stock requirements. Work closely with cross-functional teams including marketing, visual merchandising, allocation, planning, and store operations to ensure a cohesive and profitable merchandising approach. Ensure the achievement of market KPIs and market guidelines/ strategy. What you'll do Pre-Season Planning & Strategy Implement pre-season strategy for OTB Planning & Management in line with market financial targets. Manage the merchandising process for Franchise, ensuring the right volumes are bought in line with market OTB plans and Channel Ranges provided by the Retail Merchandising team. Drive space planning updates to ensure accurate financial and product planning. Partner with the Merchandising Retail team to define and continuously refine a localized and differentiated market range, providing strategic input to ensure relevance across seasonality, consumer demand, and account-specific requirements. Support the sell-in process by translating the Go-To-Market strategy into clear, partner-ready narratives and tools, ensuring Franchise Partners are aligned and equipped to execute against the planned buys. In-Season Trading & Execution Lead market in-season trading, ensuring timely sales forecasting by product, stock intakes, and in-season markdowns for Franchise. Drive effective product flow to ensure store relevance, adequate stock clearance, and margin optimization. Manage market seasonal stock position, ensuring the right volumes are available in stores and distribution centers. Zone Orderbook Management. Performance, Analytics & Demand Management Analyze sales data to identify opportunities for increasing sales and use insights to forecast demand accurately. Ensure data-driven decision making across trading, flow, and replenishment topics. Commercial & Cross-Functional Collaboration Drive the sell-in process in close collaboration with the Partner Manager. Build and leverage strong relationships with cross-functional teams to obtain the information required to achieve business objectives. Closely collaborate with Senior District Managers Retail & Franchise to drive best-in-class consumer experience and brand standards in stores. Leadership, People & Performance Management Set clear expectations and manage performance through regular analysis and timely, constructive feedback, including the active management of underperformance. Lead and develop local Franchise team members by effectively leveraging individual strengths, skills, and expertise to drive collective team performance. Foster a performance-oriented working environment by motivating team members and enabling continuous capability development. Act as a role model by consistently demonstrating high standards, accountability, and expected leadership behaviors. Skills you'll need Progressive experience in Retail and / or Franchise (sporting goods industry preferred) Leading and managing diverse team Proven experience in Project Management Advanced MS Office knowledge Experience in (superordinate) market organization preferred Consumer and Customer orientation; Brand ambassador and implementation oriented; understands all retail disciplines and knows how to manage them across different countries, franchise partners and store formats Main Requirements University degree in business, ideally with marketing and sales focus or equivalent professional experience Minimum 8 years of experience in retail and/ or Franchise Minimum 4 years of experience in leadership Strong interpersonal skills: Very good communications and negotiating abilities as well as high presentation, relationship management and facilitation skills Analytical skills for business planning High degree of commercial and business acumen Strong determination and high initiative and pragmatism to the business Fluent in local language AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR. COURAGE: Speak up when you see an opportunity; step up when you see a need.. OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through. INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things. TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset. INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards. RESPECT: Value all players. Display empathy, be inclusive and show dignity to all. At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage. – Culture Starts With People, It Starts With You – By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers. #J-18808-Ljbffr