Integrated Marketing Manager
1 settimana fa
milano, provincia di milano, Italia
Deliveroo
Tempo pieno
57.000 € Contratto
Gratuito con email o Google
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Join us in our mission to transform the way people shop and eat, where impact, innovation, and growth drives everything we do. Our Integrated Marketing team’s mission is to turn central marketing direction, Italy business priorities, and consumer insights into an integrated 360° marketing plan, then bring local and central teams together to coordinate delivery and measure effectiveness. Success Looks Like
- One integrated 360° Italy marketing plan aligned with business priorities
- Data-driven recommendations and trade-off decisions
- Aligned local and central teams, with risks anticipated
- Campaigns delivered and measured against clear KPIs
- Clear leadership visibility on priorities, risks and results
- Own integrated marketing planning: Lead quarterly and annual planning for the Italian market, (from kick-off through approval of priorities, objectives, budgets and calendar), translating central direction and local insight into one coherent plan and shared marketing calendar
- Bring data into the plan: synthesise performance, business insight and customer/market intelligence (partnering with Finance, Business Strategy and Insights teams) to inform priorities and support the team’s assumptions
- Steer marketing calendar: keep the shared marketing calendar as the single source of truth, ensuring every initiative ties back to strategy and objectives and act as operational gatekeeper
- Drive tracking and governance: Monitor deliverables against objectives, maintain campaign documentation, consolidate visibility over marketing investment, and run post-campaign reviews that turn learnings into insights
- Lead through influence: Work across multiple functional teams, arbitrating competing local and central priorities across marketing initiatives.
- Strategic thinking and business orientation: Intellectual curiosity and the ability to quickly grasp complex topics, connecting marketing choices to market priorities and objectives
- Data fluency and analytical rigour: Strong ability to interpret performance, challenge assumptions, and turn data into clear recommendations
- Integrated marketing planning and programme management: Proven experience setting priorities and orchestrating 360° campaign execution end-to-end
- Stakeholder management and influence: Ability to operate in a matrix environment, simplify complex topics, and communicate effectively with senior stakeholders
- Prioritisation and operational rigour: Strong trade-off decision-making, risk anticipation, and dependency management.